Peter Wiltshier

Position: Senior Lecturer & Programme Leader for Travel & Tourism

College: College of Business, Law and Social Sciences

Department: Hotel, Resort and Spa Management

Subject area: Travel and Tourism

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Programme Leader BA (Hons) Travel & Tourism Management, Module Leader BA Travel and Tourism Management, Countryside Management (Joint Honours).

Professional interests

  • Member New Zealand Institute Travel and Tourism (MNZITT)
  • Member Institute of Travel & Tourism (UK)
  • Member of the Tourism Management Institute.

Research interests

  • Rural regeneration through tourism
  • Tourism management and promotion in micro business
  • Education and training for small business
  • Social capital and capacity building in small communities.

Membership of professional bodies

Member New Zealand Institute Travel and Tourism (MNZITT), Member Institute of Travel & Tourism (UK), Member of the Tourism Management Institute.

  • Member of the Validation Audit & Review Standing Panel - current
  • External examiner UNITEC Diploma in Tourism Management
  • External examiner for Dearne Valley College, S Yorkshire for FdA Travel & Tourism Management
  • External examiner for Swansea Metropolitan University for Leisure Studies
  • Reviewer for the Journal of Marketing Management.


Undergraduate qualifications

  • BA Geography, University of Auckland, New Zealand (1975)

Postgraduate qualifications

  • Postgraduate Diploma in Business Administration, Massey University, Albany Campus, Auckland (1997)
  • Master of Business Studies in Management, Massey University, Albany Campus, Auckland (1999)
  • Postgraduate Programme in Learning and Teaching in Higher Education , University of Derby (2011)

Recent publications

  • Wiltshier, P. (2016)"Knowledge Management and Studies of Religion and Pilgrimage Management; Report, Store and Access (RSA)". ICOT Naples 2016
  • Wiltshier, P. & Clarke, A. (2016)  Virtual Cultural Tourism: Six Pillars of VCT using co-creation, value exchange and exchange value, Tourism & Hospitality Research, 1-12
  • Wiltshier, P, Raffay, A. & Clarke, A. (2015) Discourses of Power; Stakeholders in the Peak District and Balaton Highlands National Park. Presented at THOR Conference Singapore 13-15 December 2015.
  • Wiltshier, P. & Clarke, A. (2015) Virtual Cultural Tourism: Six Pillars of VCT using co-creation, value exchange and exchange value. International Conference Contemporary Perspectives in Tourism and Hospitality Research Policy, Practice and Performance, 12-14 July 2015, University of Brighton, Eastbourne Campus.
  • Wiltshier, P. & Clarke, A. (2015) The Impact of New Tourism Transport: Case Study' Wonder of the Peak'. From Tourism Policy into Practice Issues and Challenges in Engaging Policy Makers and end users. International Conference on Tourism (ICOT) 24-27 June, Middlesex University.
  • Wiltshier, P. (2015) A beacon; the role of the Church of England in collaboration to develop our secular community. 7th Religious Tourism and Pilgrimage Expert Conference, 10-13 June 2014, Girona, Spain.
  • Wiltshier, P. & Clarke, A. (2015) Business development in tourism and partnerships with funding from existing public sources; examples from the Peak District, England. TTRA Europe Chapter Conference, Innsbruck 22-24 April.
  • Wiltshier, P. (2015) Derby Cathedral as a Beacon: the Role of the Church of England in Tourism Management. International Journal of Religious Tourism & Pilgrimage, 3. (2).
  • Wiltshier, P (2015) Chapter in Rural Tourism Enterprise, Management, Marketing and Sustainability eds Robinson and Oriade, CABI - Community Engagement and Rural Tourism Enterprise.
  • University of Pannonia, 4 (1) 13-35.
  • Raffay, A., Lesjak, M. Wiltshier, P. & Clarke, A. (2015). Combatting climate change: understanding the role of sustainable decision making. Pannon Management Review, Faculty of Business and Economics
  • Wiltshier, P. (2014). Volunteers: Their Role in the Management of the Visitor and Pilgrimage Experience. International Journal of Religious Tourism and Pilgrimage, 2(2), 5.
  • Wiltshier, P. (2014) The Economic Impact of New Tourism Transport: The Case Study ‘Wonder of the Peak’. University of Federico II Seminar on Transport and Tourism 2-4 March 2014, Naples.
  • Wiltshier P, Edwards M (2014) Managing Knowledge Transfer Partnership for a rural Community: the Outcomes at Wirksworth, UK, Kybernetes ,Vol. 43 Iss: 3/4.
  • Wiltshier, P. & Edwards, M, (2013) Managing Knowledge Transfer Partnership for a rural Community: the Outcomes at Wirksworth, UK. Association for Tourism in Higher Education ATHE Annual Conference, 5-6 December, Canterbury Kent.
  • Wiltshier P, Edwards M (2013) An Evaluation of Practitioners’ Views of Consultancy and Applied Research at the University of Derby. J Tourism Res Hospitality S1. doi:10.4172/2324-8807.S1-005
  • Worship & Sightseeing: Building a Partnership approach to a ministry of welcome, 5(2) 4-29
  • Clarke, A., Raffay, A. & Wiltshier, P. (2013) Lessons Learned: knowledge management and tourism development, in  The Routledge Handbook of tourism and the environment, eds. Holden, A. & Fennell, D. Abingdon: Routledge.
  • Wiltshier, P, Clarke, A. (2012) Tourism to religious sites, case studies from Hungary and England: Exploring Paradoxical Views on Tourism, Commodification and Cost-Benefits. International Journal of Tourism Policy 4(2); 132 - 145.
  • Wiltshier, P. (2012) Sustaining Churches Through Managing Tourism: A Review of Current Practices in Derbyshire, England. Pp 61-82 In, Griffin, K & Raj, R.  Reflecting on Religious Tourism & Pilgrimage, ATLAS Religious Tourism & Pilgrimage Special Interest Group.
  • Wiltshier, P. & Clarke, A. (2012) Worship & Sightseeing, Building on Partnership, “Not Losing the ‘Pilgrimage’ in the Pilgrimage Tourism Experience”, 3rd ATLAS Conference on Tourism & Religion, Maynooth, Ireland 7-9 June 2012.
  • Wiltshier, P. & Edwards, M. (2012) Managing Knowledge Transfer & Partnership for a Rural Community; the example of Wirksworth. International Conference on Tourism (ICOT) 2012, Archanes, Greece, 23-26 May 2012.
  • Wiltshier, P. & Clarke, A. (2012) ‘Tourism to religious sites, case studies from Hungary and England: exploring paradoxical views on tourism, commodification and cost-benefits’, International Journal of Tourism Policy, 4 (2).132–145.
  • Wiltshier, P. (2011) Entrepreneurship: barriers and enablers in HE programmes, What has Tourism in HE done for the industry? ATHE  Annual Conference 2011, Valuing Tourism in Higher Education: Capitalising on HE-Industry Links, 7th-9th December 2011, St Anne's College, Oxford
  • Wiltshier, P, & Clarke, A. (2011) Commodification and Costs of Tourism to Religious Sites: Cases from the UK and Hungary. Tourism in the Symbolic & Material World, Fourth Critical Tourism Studies (CTS) Conference, Cardiff School of Management, UWIC, 2-5 July 2011
  • Wiltshier, P, & Clarke, A. (2011) The Learning Community, Tourism & Rural Regeneration. Advancing the Social Science of Tourism 2011, 28th June - 1st July 2011, University of Surrey.
  • Wiltshier, P. & Clarke, A. (2011) Tourism to religious sites, case studies from Hungary and England: Exploring Paradoxical Views on Tourism, Commodification and Cost-Benefits, 3rd ATLAS Religious Tourism and Pilgrimage Conference, Enhancing the Religious Tourism Experience- 2011, 20 - 25 June, 2011, New Norcia, Western Australia.
  • Wiltshier, P. (2011) Current Issues in Tourism Review of:  KELLER, P. BIEGER, T. (eds) (2010) Managing Change In Tourism; Creating Opportunities, Overcoming Obstacles, Berlin: Erich Schmidt Verlag.
  • Azara, I.E., Fallows, F. & Wiltshier, P. (2011) Operating Guided Tours in a Higher Education Establishment: the Challenges and Opportunities, The 2nd International Research Forum on Guided Tours Plymouth, UK, April 7-9, 2011.
  • Wiltshier, P. (2011) "Chapter 7, Community Tourism , Chapter 18, Religious Tourism",  in: Robinson, P. Heitmann, S. & Dieke, P. (eds)  "Research Themes for Tourism", CABI , Wallington.
  • Wiltshier, P, Clarke, A. & Raffay, A. (2010) Knowledge management in tourism development projects: a story of Wirksworth, Derbyshire and the UK. Tourismos.
  • Crouch, D, Marson, D, Shirt, G, Tresidder, R, & Wiltshier, P. (2009) The Peak District National Park UK: contemporary complexities and challenges, in Frost, W. & Hall, CM. (Eds.)Tourism & National Parks:London: Routledge. Clarke, A, Raffay, A. & Wiltshier, P. (2009) Losing it: knowledge management in tourism development projects, University of the Aegean, 4th International Scientific Conference, Rhodes Island, Greece 3-5 April 2009.
  • Wiltshier, P. (2009) Antecedents to success in small business in tourism through the consumer's experience, University of the Aegean, 4th International Scientific Conference, Rhodes Island, Greece 3-5 April 2009.
  • Wiltshier, P. & Cardow, A. (2008) "Tourism indigenous peoples and endogeneity in the Chatham Islands". Journal of Enterprising Communities: People and Places in the Global Economy, 2(3): 265275.Wiltshier, P. (2007) An Old Door Opens to New Visitors: Tourism's Benefits to Churches in the Diocese of Derby. A study of the apparent advantages and suitability of tourism to churches in the Diocese of Derby, United Kingdom." Unpublished report for Diocese of Derby. November 2007.
  • Wiltshier, P. (2007). Mentoring in community-based tourism. Tourism An Interdisciplinary Journal. 55(4) 375-390.
  • Wiltshier, P (2007) The role of the mentor in developing skills for stakeholders in community-based tourism, Journal of Tourism Recreation Research.
  • Publ  Wiltshier, P & A. Cardow (2007) The Chatham islands - Tourism, Development Issues and Power Cliches, Insula The International Journal of Island Affairs.
  • Wiltshier, P. & A. Cardow (2006). Chatham Islands, New Zealand, in Baldacchino, G (ed.) Extreme Tourism, Oxford: Elsevier. ISBN13 978-0-08-044656-1.
  • Wiltshier, P. (2006) The Role of the Mentor in Developing Skills for Stakeholders in Community-based Tourism, Buckingham-Chilterns Research Conference, Great Missenden, May 2006.
  • Wiltshier, P. (2006) Book Review: Hospitality tourism and leisure lifestyle concepts. Implications for quality management and customer satisfaction, by Maree Thynne and Eric Laws (eds). The Haworth Hospitality Press, Binghamton, NY, 2004. No. of pages: 244. ISBN 13978-7890-2755-9International Journal of Tourism Research Volume 8, Issue 2 , Pages 150 - 151.
  • Wiltshier, P. & A. Cardow (2001). The impact of the Pink Dollar: Wellington as a destination for the gay market. Pacific Tourism Review, Vol. 5. No.3.4. pp121-130. ISSN1088-4157.
  • Wiltshier, P. & A. Cardow (2001)Cooperate, integrate and bundle. Empowerment through public participation. Unpublished report to the Visitor Industry Stakeholder Group, Chatham Islands, October 2001. Jointly with Andrew Cardow.
  • Wiltshier, P. (2000) The Fiji Islands: The One Truly Relaxing Tropical Getaway. Pacific Tourism Review, Vol. 4, pp25-34. ISSN1088-4157.
  • Wiltshier, P. (1999). An analysis of student and practitioner perceptions of the National Certificate in Travel. Unpublished MBS thesis. Auckland: Massey University.

Recent conferences

  • Edwards, M. & Wiltshier, P. (2010)  Problem-based learning (PBL) and Knowledge Transfer (KT) collaboration between a Derbyshire market town and University knowledge-preneurs. University of Coventry, InnovationKT Conference, 7&8 December 2010, West Midlands.
  • Wiltshier, P. (2010) "An evaluation of practitioners' views of Consultancy and Applied Research at the University of Derby Buxton" ATHE Conference 2010,Back to the future: restating the case for tourism in Higher Education, 1st - 3rd December 2010.
  • Wiltshier, P. (2010) Project Workers in Tourism, 17th Annual World Congress of Sociology, RC50 Tourism Policies. Gothenburg, Sweden 11-17 July 2010.
  • Wiltshier, P. (2007) A Regeneration Option: Tourism in Wirksworth, Derbyshire, United Kingdom. Australian & New Zealand Marketing Academy 2007 Conference 3-5 December, Department of Marketing, University of Otago, Dunedin, New Zealand.
  • Cardow, A. & Wiltshier, P. (2007) Indigenous Tourism operators: The vanguard of economic recovery on Chatham Islands.  Institute for Small Business & Entrepreneurship 30th Conference. 7-9 November, Glasgow.
  • Wiltshier, P. (1998). To what extent do UNITEC's graduates and tourism industry employers value the national certificate in travel. Proceedings of the 3rd NZ Tourism & Hospitality Research Conference, 1-4 December, Akaroa. Christchurch: Lincoln University.
  • Wiltshier, P. (2007) Heterodoxy and obtaining continuing personal development from tourism: A demand-side investigation. 2nd International Critical Tourism Studies Conference, which was held Split, Croatia, 20 - 23 Jun, 2007.
  • Wiltshier, P. (2005) Enabling processes for Small Business in Tourism in Derbyshire, England, Proceedings of the 25th CHME Conference, Bournemouth, UK, May 2005.
  • Wiltshier, P. (2004) Collaboration Not Confrontation: Creating Growth Through The Visitor Industry New Zealand Tourism and Hospitality Research Conference 2004. Tourism Research: Advances and Applications 8 - 10 December 2004, Wellington.
  • Wiltshier, P. & A.Cardow (2003) Rethinking the authentic heritage tourism paradigm - cultural amnesia Taking Tourism to the Limits Conference. Waikato University, Waikato Management School, 8-11 December 2003.
  • Wiltshier, P. (2003) Collective Amnesia & the Elevation of Heritage Tourism. Presentation to the Canadian Chapter TRRA Conference, St John New Brunswick, 4-6 October 2003. Wiltshier, P.J. & Cardow, A.
  • Wiltshier, P. (2003) Collective Amnesia & the Elevation of Heritage Tourism. Presentation to the Canadian Chapter TRRA Conference, St John New Brunswick, 4-6 October 2003. Wiltshier, P.J. & Cardow, A.
  • Wiltshier, P. (2003). Operators perspectives on community input to tourism planning & development - Waitakere City, West Auckland.  Event Tourism & Destination. 
    Management: An International Conference, Yichang / Three Gorges, China - 28 to 30 November 2003.
  • Wiltshier, P. (2003) Security issues: tourism industry sector 2003.  New Zealand Security: Bedrock Enterprises Ltd, Auckland. June-July 2003. 
  • Wiltshier, P. & A. Cardow (2002). How governance and business strategies can sustain development in a remote island location seeking survival and renewal through tourism. 8th Asia Pacific Tourism Association Conference, Dalian, China 10-13 July 2002. ISBN: 962-367-357.
  • Wiltshier, P. (2002). Tourism Development: the low-cost pragmatic approach by Waitakere City, West Auckland, New Zealand.  Proceedings of the 5th NZ Tourism & Hospitality Research Conference, 2-5 December, Rotorua. Rotorua: Waiariki Polytechnic.
  • Wiltshier, P. (2001). The development of an infrastructural model to support sustainable tourism development in an isolated island location: the case of the Chatham Islands of New Zealand. 7th Asia Pacific Tourism Association Conference, Makati, Manila, Philippines, July 4-7, pp113-119. ISBN971-92416-0-8.
  • Wiltshier, P. & A. Cardow (2000). How gay friendly does a destination need to be in order to attract the gay customer - the economic impact of gay tourism expenditure within the Wellington region. 4th International Conference Tourism in SE Asia & Indo-China: Development, Marketing & Sustainability, Chiang Mai, Thailand June 24-26..'pp488-495.
  • Wiltshier, P. (2000). Sustainable Tourism and Governance in the 3rd Millennium - The Chatham Islands - Rekohu, Wharekauri. 4th New Zealand Tourism & Hospitality Research Conference December 2000. Auckland: Auckland University of Technology.

Additional interests and activities

My interest in community re-generation is borne out of an abiding concern for the role of the resident and host in local communities and the ways in which visitors and tourists are treated and accorded a welcome.

My original research was undertaken in Auckland, New Zealand with a colleague, Dr Ken Simpson. Ken inspired me fairly early in my academic career to investigate the links between success stories in small business, the public sector and the tourism industry.

My last piece of research before arriving in Derby in February 2004, was the millennium tourism project for the Chatham Islands, some 800 kilometres due east of Christchurch, New Zealand. A small, but growing band of entrepreneurs is now connecting with the indigenous people of the Islands and their public sector to develop community-based tourism for a remote but beautiful and desirable tourism destination for the twenty first century.

I stand for responsible development of business in a creative and dedicated fashion. Creatively supporting communities to provide resources for their welfare and dedicated to the pursuit of a responsible future with a focus on the beautiful and important 'Green Lungs' of rural Britain in the East Midlands.

My role as senior lecturer and programme leader for the Masters course in Tourism Management at the University of Derby Buxton is to ensure that the public and private sector work together to develop resources and skills for communities to take charge of their own destinies. It is the pursuit of bottom-up planning and policy development that is sought and is to be enabled through my work and teaching. I am currently researching small business and lifestyles in the Peak District. I am also working with the Diocese of Derby to identify how tourism can benefit churches and through local government offices evaluating the impact of tourism on host communities. I support the county, the district and parishes within Derbyshire and the Peak District in their endeavour to create a better environment for all through purposeful leisure and recreation.

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