Staff profile

Dr Peter Dewhurst

Commercial Director


Office of the Vice-Chancellor


Buxton Campus



Dr Peter Dewhurst has worked in higher education since 1987 taking on senior management roles first at the University of Wolverhampton and then in 2007 at the University of Derby’s Buxton Campus, first as Assistant Dean, then in 2008 as Dean and in 2012 as Strategic Director with responsibility for both the HE curriculum and commercial offer at the University’s Buxton campus. During this period Peter’s “Real World Learning” vision for applied vocational learning contributed to the Buxton based Tourism and Hospitality degree programmes being ranked first in the UK in the Guardian Subject League table of May 2014.

In August 2014 Peter took on his current role as the founding Director of the University Strategic Partnerships Unit. The Unit which is based at the University’s Derby campus, has a vision “to enhance the University’s reputation and build its income streams through delivering inspirational and innovative partnerships that positively impact on the communities and other stakeholders with which the partners engage”.

The Unit’s remit includes overseas partnerships, UK academic partnerships and corporate partnerships that relate to the University’s core teaching and learning proposition. In addition, the Unit is tasked with driving the University’s Higher and Degree Apprenticeship strategy, managing the commercial “Real World Learning” operation at the University’s Buxton campus and ensuring the successful launch, in autumn 2016, of the University’s newest campus in Chesterfield.

Professional interests

Peter Dewhurst's academic career began in 1987 following a period of self-employment, when he joined the then named Manchester Polytechnic as a Research Assistant specialising in Visitor Attraction Management. In 1992, Peter went on to become a Lecturer in Leisure Management at Warrington Collegiate Institute, before moving on to Leeds Metropolitan University, where he became the Tourism Programme Leader. In September 2000, Peter moved to Wolverhampton University's School of Sport, Performing Arts and Leisure (SSPAL), where in 2002 he was promoted to the post of Assistant Dean with responsibility for Research and External Income Generation. During his time at Wolverhampton, Peter was responsible for the establishment of a number of spin-out and spin-in businesses, he also helped secure a number of patents and oversaw a significant growth in SSPAL's income from 'third stream' activities.

Peter joined the University of Derby in September 2007 as Assistant Dean and Head of the HE School in Buxton. He began by undertaking an extensive review of the curriculum offer that led to a focusing of the HE provision. In July 2009, Peter was appointed Dean of University of Derby Buxton with responsibility for both the HE and FE provision within the Faculty. His vision from the outset was to establish Buxton as the UK centre for high quality Real World Learning which served the needs of the learners and employers, whilst also working to maximise the synergies between 'town and gown'.

In August 2014, Peter took on the role of Director of the University Strategic Partnerships Unit with responsibility for UK academic and overseas partnerships, corporate partnerships that deliver benefits to the University's core teaching and learning product proposition, the roll-out of the University's higher and degree apprenticeship offer, the commercial operation in Buxton and work to establish the University's campus in Chesterfield.

Membership of professional bodies

External board memberships

BoardDate active
Swiss Education Group’s Advisory Board 2010 - present
Leek College 2011-12
Derbyshire Dales & High Peak Local Strategic Partnership (Vice Chair from 2011) 2009-12
Peak District Partnership, (Chair since launch in 2012) 2012 - present
Vision Buxton, (Director since 2013) 2009 - present
Buxton Town Team 2012-13
Business Peak District 2011 - present
Visit Peak District & Derbyshire 2009 - present
Peak District Local Nature Partnership 2013 - present
DEP’s Rural Forum 2009 - present
DEP’s Rural Implementation Group 2009 - present


Undergraduate qualifications

Postgraduate qualifications

Research qualifications

Recent conferences

Refereed Conference Contributions

Conference Contributions

Recent publications

Chapters in Books

  • Dewhurst, P.D. & Thwaites, E. (due 2013) “Visitor Attractions Management” in Moss, S. & Walmsley, B. (eds) Entertainment Management: Towards Best Practice, London: CABI
  • Dewhurst, P.D. & Augustyn, M. (2006) "Quality and Yield Management" pp227-245 in Beech, J & Chadwick, S. (eds) The Business of Tourism, London: Pearson Education
  • Dewhurst, P.D. & Dewhurst, H. (2006) "Visitor Attractions Management" pp287-303 in Beech, J & Chadwick, S. (eds) The Business of Tourism, London: Pearson Education
  • Dewhurst, P.D. (1999) "Tourism" pp170-183 in Catterall, P., Preston, V. & Cryer, A. (eds) Britain in 1998, London: Institute ofContemporary British History
  • Dewhurst, P.D. & Horobin, H. (1999) "Tourism" pp197-209 in Catterall, P., Preston, V. & Cryer, A. (eds) Britain in 1997,  London: Institute ofContemporary British History
  • Dewhurst, P.D. (1999) "Tourism" in Catterall, P., Preston, V. & Cryer, A. (eds) Contemporary Britain: Annual Review 1996,  London: Institute of Contemporary British History
  • Dewhurst, P.D. & Horobin, H. (1998) "Small business owners" pp19-38 in Thomas, R. (ed) The Management of Small Tourism and Hospitality Firms, London: Cassell
  • Dewhurst, P.D. (1996) "Tourism" pp190-202 in Catterall, P. & Preston, V. (eds) Contemporary Britain: Annual Review 1995, Aldershot: Dartmouth Publishing
  • Dewhurst, P.D. & Stone, G. (1995) "Tourism" pp210-217 in Catterall, P. & Preston, V. (eds) Contemporary Britain: Annual Review 1994, Aldershot: Dartmouth Publishing

Refereed Journal Articles

  • Rawlinson, S. & Dewhurst, P.D. (2013) “How can effective university-industry partnerships be developed?” in Worldwide Hospitality & Tourism Themes, volume 5, issue 3, pp255-267
  • Dewhurst, H., Dewhurst, P.D. & Livesey, R. (2007) "Tourism and Hospitality SME Training Needs and Provision: A Sub-Regional Analysis" in Surrey Quarterly Review, Guildford
  • Dewhurst, P.D. & Dewhurst, H. (2005) "A Study of 'Success' at England's Most Visited Tourist Attractions", in Tourism Today, volume 5.

Book Reviews

  • Dewhurst, P.D. & Dewhurst, H. "The Management of Tourism", Pender, L. & Sharpley, R. (eds), 2005, London, Sage, Journal of Vacation Marketing, volume 12, Issue 1.
  • Dewhurst, P.D. "An Introduction to Tourism and Anthropology", Burns, P.M. 1999, Tourism Studies, volume 1, number 1.
  • Dewhurst, P.D. "Sustainable Tourism in Islands and SmallStates: Issues and Policies", Briguglio, L. et al (eds) 1996,London: Pinter, International Journal of Hospitality Management, volume 15, number 4, pp394-396

Consultancy Projects & Reports

  • Pates, J. & Dewhurst, P.D. (2013) Employment & Skills Report, A DEP Rural Forum commissioned report.
  • Dewhurst, P.D. (2005) Multi-dimensional Training Delivery for Service Sector SMEs in Shropshire, An ESF Objective 2 funded project commissioned by Shropshire LSC and delivered in conjunction with TelfordCollege of Art & Technology.
  • Dewhurst, P.D. (2005) Training at Heart, an ESF Objective 3 funded project commissioned by Shropshire LSC and delivered in conjunction with Walford andNorth Shropshire College.
  • Dewhurst, P.D. & By, R (2002) Festivals and Events Database - an AWM funded project.
  • Dewhurst, H., Livesey, R, Dewhurst, P. and By, R. (2002) A Skills and Training Needs Analysis of the Shropshire Tourism Industry,University ofWolverhampton/Telford andShropshire Marketing Partnership.
  • Thomas, R., Parsons, D., Long, J., Dewhurst, P.D. (1998) A Study of the Tourism, Hospitality and Leisure Sectors, Skills for the Millennium SRB Sector Study, London: London East TEC et al
  • Dewhurst, P.D. (1997) report for HOST Consultancy on Gender Imbalances in Modern Apprenticeships.