About

I am a senior business analyst and academic professional. I have over 17 years expertise in strategic business analysis in areas associated with Strategic Management, Operations (including BPI & BPR), Marketing (Strategic & Digital) whilst also working within different decision-making levels in industries like manufacturing, construction, retail, design and innovation management.  

I have vast experience as an academic professional, working with different Higher education institutes in the UK and overseas. I have vast experience of online and on-campus teaching using modern technologies for the enhanced interactive learner experience. I also visit academics in different institutes around the world.

I am a senior trainer (IS Business Analyst) and Work-based Learning (WBL) professional and provide training to working professionals in areas linked with Digitalisation, Operations Improvement. I have received letters of commendation from the Chartered Institute of Marketing (CIM) recently for two consecutive years in relation to the 100% outcome related to the Digital Marketing and Digital Strategy attempted by professionals.

Research interests

My research interests cover the key areas linked with:

• Strategy and Operations Improvement
• Emerging Technologies (Diversified Context)
• Marketing (Digital)
• SMART Learning

Membership of professional bodies

• Member Chartered Institute of Marketing (CIM)
• Fellow Institute of Data and Marketing (IDM)
• Fellow Higher Education Academy (HEA)
• Member International Institute of Business Analysis (IIBA)
• Chartered Management Institute (CMI)

Qualifications

• MSc (Business Administration), University of Gloucestershire (UK)
• MBA, UMT (Pakistan)
• BSc (Economics & Statistics), University of the Punjab (Pakistan)

Recent publications

Study Book

Ali, N., 2011. Marketing Intelligence. 1st ed. London: Institute of Administrative Management.

Research Article

Tumanyan, L. & Ali, N. M. 2018. E-Mail Overload and Instant Messaging: With Different Investigative Dimensions. GSTF Journal of Psychology, 4(1), p. Electronic.

Conference Proceeding

Ali, N. M., 2015. Quality an Effective Critical Success Factor for Manufacturing SMEs in Developing Economy. London, MBAcademy International Business Conference.