About

I am a lecturer for both undergraduate and postgraduate marketing degree programmes at the Derby International Business School.

I also supervise postgraduate students on their research projects.

Teaching responsibilities

• Key Account Management (2nd year)
• Digital Tools, Techniques and Platforms (2nd year)
• Convergent Media (2nd year)
• Digital Marketing Strategies for International Markets (MBA)
• Digital Marketing Strategies for International Markets (Masters Online)

Professional interests

After my undergraduate degree in Marketing Management, I spent several years working in various marketing positions in industry and commerce in Zimbabwe. My work experience, which spans over 15 years in manufacturing and service sectors, has shaped who I am today.

My notable experience is when I worked as Marketing and Public Relations Officer for a private college in Zimbabwe, and as Marketing and Public Affairs Executive for the Privatisation Agency of Zimbabwe.

Eager to improve my theoretical knowledge, I went back to school and studied for Masters and PhD degrees in Marketing Management at the University of Pretoria, in South Africa. It has now been 18 years since I joined the academia and there are no signs of stopping. I found a way to give back to the society.

Research interests

• Mobile Marketing
• Sustainable Marketing

Qualifications

• Group Diploma in Marketing (LCCI) UK
• Graduate Diploma in Marketing (IMM) SA
• Bachelor of Technology in Marketing (UNISA)
• Honours Bachelor of Commerce in Business Management and Marketing Management (UNISA)
• Master of Commerce in Marketing Management (University of Pretoria)
• PhD in Marketing Management (University of Pretoria)

Recent conferences

Amofa, H.A.P & Humbani, M. (2024). Examining consumer readiness to purchase via mobile live stream shopping. Paper presented at the 35^th Annual Southern African Institute for Management Scientists (SAIMS) Conference, Stellenbosch University, Stellenbosch, Cape Town, 8-11 September 2024.

Humbani, M & Uys A. (2025). The influence of Digital Out-of-Home advertising on green marketing and intention to purchase green products. Developmental paper presented at the 39th British Academy of Management (BAM) Conference, University of Kent, Canterbury, UK, 3-5 September 2025

Experience in industry

• Staff messenger: British Insulated Calendars Cables (BICC) Zimbabwe
• Receptionist: Central African Cables (Zimbabwe)
• Marketing and Public Relations Officer (Zimbabwe)
• Marketing and Public Affairs Executive (Zimbabwe)

International experience

• Have marketed the privatisation programme to Zimbabweans living and working abroad to encourage them to invest in the entities that were being privatised.
• Worked as a corporate trainer for various businesses in South Africa.
• Engaged in a staff exchange programme: Chandigarh University, India (2023).

Additional interests and activities

I enjoy spending time in the libraries.

Recent publications

Humbani, M & Amofa, H.P.A. (2025). Drivers of mobile live-stream shopping and the moderating role of celebrity endorsement. African Journal of Business and Economic Research, 20(2): 449-468.

Humbani, M., Higueras-Castillo, E & Li´ebana-Cabanillas, F. (2024). Satisfaction with mobile food delivery app (MFDA) usage and the moderating role of perceived COVID 19 risk. International Journal of Hospitality Management, 121, 103807. https://doi.org/10.1016/j.ijhm.2024.103807

Dube, N., & Humbani, M. (2024). Testing a modified information system success model in a mobile travel app context. The Electronic Journal of Information Systems in Developing Countries, e12339. https://doi.org/10.1002/isd2.12339

Munday, M & Humbani, M. (2024). Determining the drivers of continued mobile food delivery app (MFDA) usage during a pandemic period. Cogent Business & Management, 11(1): 1-18. https://doi.org/10.1080/23311975.2024.2308086

Amofa, H & Humbani, M. (2024). Examining consumer readiness to purchase via mobile live stream shopping. Paper presented at the 35^th Annual Southern African Institute for Management Scientists (SAIMS) Conference, Stellenbosch University, Stellenbosch, Cape Town, 8-11 September 2024.