About

I am a lecturer for both undergraduate and postgraduate marketing degree programmes in the Business School.

I also supervise postgraduate students on their research projects.

Teaching responsibilities

• Key Account Management (2nd year)
• Digital Tools, Techniques and Platforms (2nd year)
• Digital Marketing Strategies for International Markets (MBA)

Professional interests

After undergraduate degree in Marketing Management, I spent several years working in various marketing positions in industry and commerce, in Zimbabwe. My work experience, which spans over 15 years in manufacturing and service sectors, has shaped who I am today. My notable experience is when I worked as Marketing and Public Relations Officer for private college in Zimbabwe, and as Marketing and Public Affairs Executive for the Privatisation Agency of Zimbabwe. Eager to improve my theoretical knowledge, I went back to school and studied for Masters and PhD degrees in Marketing Management at the University of Pretoria, in South Africa. It has now been 18 years since I joined the academia and there are no signs of stopping, as I consider my current roles as a way to give back to the society.

Research interests

• Mobile marketing
• Sustainable marketing

Qualifications

• Group Diploma in Marketing
• Graduate Diploma in Marketing
• Bachelor of Technology in Marketing
• Honours Bachelor of Commerce in Business and Marketing Management
• Master of Commerce in Marketing Management
• PhD in Marketing Management

Recent conferences

Amofa, H & Humbani, M. (2024). Examining consumer readiness to purchase via mobile live stream shopping. Paper presented at the 35^th Annual Southern African Institute for Management Scientists (SAIMS) Conference, Stellenbosch University, Stellenbosch, Cape Town, 8-11 September 2024.

Experience in industry

• Staff messenger: British Insulated Calendars Cables (BICC) Zimbabwe
• Receptionist: Central African Cables (Zimbabwe)
• Marketing and Public Relations Officer (Zimbabwe)
• Marketing and Public Affairs Executive (Zimbabwe)

International experience

• Have marketed the privatisation programme to Zimbabweans living and working in the United States of America, to encourage them to invest in the entities that were being privatised.
• Worked as a corporate trainer for various businesses in South Africa
• Engaged in a staff exchange programme: Chandigarh University, India. (2023)

Additional interests and activities

I enjoy spending time in the libraries

Recent publications

Humbani, M., Higueras-Castillo, E & Li´ebana-Cabanillas, F. (2024). Satisfaction with mobile food delivery app (MFDA) usage and the moderating role of perceived COVID 19 risk. International Journal of Hospitality Management, 121, 103807. https://doi.org/10.1016/j.ijhm.2024.103807

Dube, N., & Humbani, M. (2024). Testing a modified information system success model in a mobile travel app context. The Electronic Journal of Information Systems in Developing Countries, e12339. https://doi.org/10.1002/isd2.12339

Munday, M & Humbani, M. (2024). Determining the drivers of continued mobile food delivery app (MFDA) usage during a pandemic period. Cogent Business & Management, 11(1): 1-18. https://doi.org/10.1080/23311975.2024.2308086

Amofa, H & Humbani, M. (2024). Examining consumer readiness to purchase via mobile live stream shopping. Paper presented at the 35^th Annual Southern African Institute for Management Scientists (SAIMS) Conference, Stellenbosch University, Stellenbosch, Cape Town, 8-11 September 2024.