Mrs Lisa Wakefield
Position: Programme Leader Fd(A) International Tourism Management
College: College of Business, Law and Social Sciences
Subject area: Travel and Tourism
Programme Leader Fd(A) International Tourism Management
Lecturer in International Tourism Management
Module Leader for:
Applied Tourism Skills
Delivering the Tourism Customer Service Experience
Supervising the Tourism Customer Service Experience
Advanced Tourism Skills
Marketing in the Service Industries
ICT and Tourism Managment
Managing the Visitor Experience
Industry Links with Monarch Operations, STA Travel, Onthebeach.com, Thomas Cook, Virgin, Fiveways Travel, International Key Holidays, Review Business Travel, YHA and the National Trust.
Humanistic Psychology and the visitor experience.
Communication, marketing and social media.
MSc International Tourism Management, University of Derby
Certificate in Education, University of Huddersfield
Abta, The Travel Association, London, 2016
Hosco Conference, Palma, 2016
Flight Conference, Marbella, 2015
I worked in the travel industry for fifteen years before embarking on a career in teaching. My travel industry experience includes: retail, business travel, accounts, tour operations, sales and maketing and event managment. Whilst working in the industry I had the opportunity to visit many different countries and this helped to inspire in me a real love for travel and tourism industry. My academic career started in 2000, teaching in further education and for the last three years here at the University of Derby. I continue to work closely with industry partners and have recently helped organisations to use social media effectively in order to help with their marketing campaigns.
I am currently working on several projects in conjunction with different tourism organisations along with our students here at the university to help contextualise real world learning within the modules of study. one such project which we completed last year was with Cromford Mill, a World Heritage site, helping to manage space and understand the quality of the visitor experience.