Staff profile

Dr Ivana Ebel

Senior Lecturer in Journalism

Ivana Ebel with a student




College of Arts, Humanities and Education



Research centre

University Professorial Council



Dr Ivana Ebel is a senior lecturer in Journalism working with undergraduate and research students. She has a broad international experience and holds a PhD in Communication and Media Sciences (Leipzig University - Germany); a Masters in Digital Media (Bremen University - Germany); a Bachelor in Communication Sciences – Journalism (Univali, Itajaí – Brazil), and a Post-Graduate Certificate in Higher Education (PGCertHe – University of Derby – UK). She is a fellow of the British Higher Education Academy. 

Ivana Ebel started lecturing in Brazil in 2005. Since then, she has worked and lived in different countries, mixing academic activities with industry engagements. Her research is concentrated on media convergence, digital storytelling, visual rhetoric and mobile media consumption. She is multi-lingual and has more than two decades of industry experience in print media, web content, radio and video, public relations, both in private and governmental positions, especially working as an international journalist. 

Teaching responsibilities

Professional interests

Research interests

For PhD supervision enquires in the above or related areas, please send an email to

Membership of professional bodies

Fellow of the Higher Education Academy



Post-Graduation Certificate in Higher Education (PGCertHE) – University of Derby / Derby, UK - Research title: “Is it possible to get a 100 at the university? The grey zone after 70: the marking rulers’ recalibration and the impact of neglecting the usage of the full scores range”.

PhD in Communication and media sciences - University of Leipzig / Leipzig, Germany - The research investigates the newspapers convergence into mobile devices and uses the German newspapers as a case study. The work identifies several strategies, such as apps, e-papers, social networks usage or even features, such as locative media and context-aware strategies, augmented reality, instant message content delivery and alternative platforms. Graduated with a 1.0, the UK equivalent to a 100, Magna Cum Laude. Research title: “Smartphones, dumb journalism: the strategies and approaches for mobile journalism in a ubiquitous scenario (the German newspapers case)”.

Masters of Arts in Digital Media - University of Arts Bremen / University of Bremen – Bremen, Germany - The master program covered Digital Media, Media Art, and Digital Culture among other related topics. The program was a joint involving the University of Bremen and the University of the Arts Bremen. Graduated with a 1.19, the UK equivalent to a 95. The master thesis achieved the highest possible grade. Research title: “Visual rhetoric applied to the newspapers: A study of the hidden speech and the transposition to the digital media".

Bachelor Degree in Social Communication – Journalism - University of Vale do Itajai – Itajai, Brazil - The bachelor program in Social Communication is a broad 2760 hours of face to face learning plus independent study. It covers the fundaments of media and journalism, management of communication, media theories, and an industry-oriented training on media production, including writing, design, photography, video and radio production. The bachelor thesis was also marked with the equivalent to a 100%. Graduated with a general mark of 9.1, the UK equivalent to a 91. Research title: “Graphic speech – the journalism jigsaw puzzle”.

Recent conferences

Ebel, I., 2018. Smart journalism: mobile strategies and ubiquitous approaches adopted by British newspapers to engage with audiences through. Presented at the Global Conference on Journalism and Mass Communication 2018, Colombo - Sri Lanka.

Ebel, I., 2018. Shrinking the page: mobile strategies to engage ‘spoilt’ audiences and the future of digital news. Presented at the Global Media Forum, Bonn - Germany.

Ebel, I., Jedrak, W., 2018. Non-native English speakers: the challenges of international journalism students to made into the job market in the UK. Presented at the AJE - Association for Journalism Education Conference, Canterbury.

Ebel, I., Bowyer, R., 2018. Non-assessed workshops in journalism: a safe curricular space for ongoing feedback, contemporary skills’ development and knowledge sharing. Presented at the Digital Assessment and Feedback Conference, University of Derby.

Ebel, I., Lansley, P., 2018. Real-world learning: pushing the learning-by-doing in journalism to extremes. A case study of the first years from Football Journalism at the University of Derby covering the 2017 Uefa Women’s European Championship in Holland. Presented at the Association for Journalism Education, City University of London.

Ebel, I., Cunningham, D., 2017. Use of the full mark range in assessment. Presented at the Learning & Teaching Conference 2017, University of Derby - Campus Buxton.

Experience in industry

International journalist 
2009 to 2016 - Different roles as an international journalist, including almost three years at the German international broadcaster Deutsche Welle, reporting mainly in technology, science and environment. Working on content adaptations from German/English to Portuguese. Online, video and radio authorial reportage. Other experiences include translating/adapting contents for the FIFA official website. Also, content production directed to the Brazilian market for national football players based in Germany. 

Public Relations
2001 to 2008 - Different positions in Public Relations for government institutions. Managed the radio communication unit for the State Government in Santa Catarina, South of Brazil. Events production and assistance to the State Governor, helping international official guests, working as a multimedia content producer and dealing with public relations routines.

Journalist – Reporter and editor
1994 to 2000 - I performed several roles in different newsrooms in South of Brazil. An emphasis for the editor-in-chief and manager of the web journalism team the largest local newspaper Jornal A Notícia, in Joinville, Santa Catarina, Brazil. In the newspaper NH, I was the producer and coordinator of the Sunday entertainment supplement. In 1997, I developed a project named VI@internet, issuing articles exploring the hypertext narratives, pioneering the cross mediatic content development. I started working as a reporter at the age 18 and stepped into my first editor position, in the largest media corporation of the South of Brazil, when I was 19 years old.

International experience

Dr Ivana Ebel is an Italo-Brazilian journalist, also fluent in English, German, Spanish, and Portuguese. She has multiple industries and academic experiences in 35 different countries. Besides the UK, she has strong international connections and cooperations with researchers and professional journalists, specially in Europe and South America. 

Additional interests and activities

Recent publications

Dutra, J.P., Ebel, I., 2018. Ícones e Pictogramas: informar, proibir e contestar. ANER: Associação Nacional de Editores de Revistas Especial Design, 2–9.

Ebel, I., 2016. Smartphones, dumb journalism: the strategies and approaches for mobile journalism in a ubiquitous scenario (the German newspapers case). University of Leipzig, Leipzig, Germany.

Ebel, I., 2015. Jornalismo aumentado: experiências digitais com novas camadas de significação. Estudos em Jornalismo e Mídia 12, 56–71.

Dutra, J.P., Ebel, I.R., 2014. Cultural hARitage: Augmented Reality applied on Cultural Heritage.

Ebel, I.R., 2013. Visual rhetoric applied to the newspapers: A study of the hidden speech and the transposition to the digital media. University of Bremen / University of Arts Bremen, Bremen.

Dutra, J.P., Ebel, I.R., 2012. The Hand in Digital Culture: Marcel Duchamp, Salvador Dalí and the “Immaterial” Connection. Presented at the Clap Conference, Bremen, Germany.

In review:

Ebel, I., 2018. Is it possible to get a 100 at the university?  The grey zone after 70: the marking rulers’ recalibration and the impact of neglecting the usage of the full scores range. (In review).

Ebel, I., Canner, A., 2018b. The day students scooped the established media: the extreme experiential learning in a pop-up multiplatform newsroom. (In review).

McMahon, D., Ebel, I., 2018. Transnationalism of digital affections: the study case of the Irish radio station Beat 102103 and the viral potential of mediatised nostalgic emotions on millennials. (In review).