Staff profile

Professor Haywantee Ramkissoon

Research Professor of Tourism Marketing

Haywantee speaking into a microphone


Tourism Management


College of Business, Law and Social Sciences


Centre for Contemporary Hospitality and Tourism

Research centre

Centre for Business Improvement, Visitor Economy Research Group




Buxton Campus, Derby Campus



As a Research Professor, my role involves mentoring research-active colleagues in producing and disseminating high-quality research for the benefits of the individuals and society at large. My scholarship in sustainability research, tourism & healthcare has attained particular distinction & influence with prestigious international awards e.g., top 1% most-cited scientists 2021 – Clarivate; top 2% Stanford most-cited scientists 2021. In previous years, I have also been recognised for research excellence in Australia - Australia's top 40 researchers with career<10 years -Australia’s best 5 performers from Business, Economics & Management (1 of the 8 main disciplines in Australia), and teaching and research excellence in India and Taiwan. I have been honoured with the prestigious global Emerging Scholar of Distinction award from the International Academy for the study of Tourism for my substantial contribution to ground-breaking and innovative research in tourism.

I have been a successful recipient of collaborative interdisciplinary research grants working closely with industry partners including the National Research Council of Italy, Norway Research Council, Australia Department of Foreign Trade & Affairs, Corporate Research Centre for Water Sensitive Cities, Parks Canada, Indian Ocean Rim Association, and other industry and academic institutions nationally and in Europe, Australia, North America, Asia, and Africa.

Teaching responsibilities

Director of Studies (PhD)

Research interests

My current research interests include sustainable tourism, pro-environmental behaviour, place attachment, authenticity, health tourism, corporate social responsibility and cultural heritage management, digital business innovation and public health, wellbeing and quality of life. I have published widely with over 140 publications in reputable peer-reviewed journals, book chapters, co-edited special issues, conference reviews, book reviews, conference proceedings and technical reports. My research has been published in leading journals in tourism and hospitality including Annals of Tourism Research, Journal of Travel Research, Tourism Management, Journal of Sustainable Tourism, Journal of Business Research, Tourism Analysis, Journal of Hospitality & Tourism Research, and in health and psychology journals.

Membership of professional bodies


Recent conferences

Additional interests and activities

Social Volunteering Activities

In the media

I have received media coverage for my scholarship in tourism and place attachment research. I have had the pleasure of working with journalists to provide expert advice on tourism and sustainability issues. I was commended for research excellence in tourism studies in the international media. I look forward to my further contributions.

People on a desert island with palm trees and huts in the background

Tourism has been badly hit by the global pandemic, but it has created a chance to reflect on how our travel plans impact upon the wellbeing of local communities, writes Professor Haywantee Ramkissoon, Head of the Visitor Economy Research Group at the University of Derby’s Derby Business School.

  • Keynotes at prestigious industry events e.g. LUX* Resorts & Hotels
  • Invited panelist at prestigious industry and academic events including United Nations Development Programme-Department of Foreign Affairs & Trade, Australia – Indian Ocean Rim Association program on Women Empowerment (Kuala Lumpur, Malaysia), International Union for Conservation of Nature – (Sydney, Australia)
  • Co-organized national industry-academe networking events, seminars and international conferences e.g. Australia-China conference with Australia-China Council and Department of Foreign Trade and Affairs
  • Co-chaired session tracks at prestigious conferences e.g. “Climate Change and Marketing” at the 18th ANZMAC conference in New Zealand
  • Industry engagement with partners including Norway Research Council, Environment Protection Agency, Australia, Sustainability Victoria, Australia, Parks Canada, Parks Victoria; Australia-China council; Corporate Research Centre for Water Sensitive Cities, Australia; National Research Council of Italy
  • Was recognized as Australia’s best 5 performers from Business, Economics & Management (1 of the 8 main disciplines in Australia) and in the top 40 researchers with a career of fewer than 10 years in Australia
  • Was honoured with the prestigious global Emerging Scholar of Distinction award from the International Academy for the study of Tourism for my substantial contribution to ground-breaking and innovative research in tourism 
  • Recognised in the list of top 50 international tourism and hospitality researchers in the millennium in a study published in the International Journal of Contemporary Hospitality Management.
  • I have worked at internationally renowned universities. I have also been a visiting professor, scholar and university associate at numerous established accredited national and international universities and research councils in: Australasia, North America, Asia, Europe and Africa, including University of South Carolina (USA), Stenden University of Applied Sciences (The Netherlands), National Taichung University of Education (Taiwan), Shieh Chien University (Taiwan), Minghsin University of Science and Technology, Hsinchu, Taiwan; University of Bologna (Italy), AMU University, India, Texas A&M University (USA), University of Mauritius (Mauritius), Cape Breton University (Canada), The Arctic University of Norway (Norway), University of South Australia (Australia), CNR - National Research Council of Italy (Italy), Free University of Bolzen-Bolzano (Italy), Monash University (Australia), and University of Johannesburg (South Africa).
  • I have collaborated and co-authored high-impact scholarly outputs with international colleagues including from University of Massachusetts, USA, University of Bournemouth, UK, Cardiff University, UK, Monash University, Australia, University of South Australia, Australia, University of South Carolina, USA, University of Nevada, Las Vegas, USA, Washington State University, USA, University of Waterloo, Canada, University of Canterbury, New Zealand
  • Delivered keynotes at prestigious international conferences
  • External reviewer for prestigious International Research and Development Grants councils
  • External examiner for PhD examination at World-Class international universities (e.g. IIT)
  • Expert judge on panels for top-tier journals best paper awards
  • Expert contributions to World Universities Rankings, and professional organizations in Tourism, Hospitality, and Marketing
  • Service on numerous International Scientific Committees
  • Ramkissoon, H., (2022). Covid-19 Adaptive Interventions: Implications for wellbeing and quality-of-life. Frontiers in Psychology, DOI: 10.3389/fpsyg.2022.810951
  • Elkhwesky, Z., Salem, I., Ramkissoon, H., & Garcia, A. (2022). A Systematic and Critical Review of Leadership Styles in Contemporary Hospitality: A Roadmap and a Call for Future Research. International Journal of Contemporary Hospitality Management
  • Atsiz, O., & Ramkissoon, H., & Ogretmenoglu, M. (2022). Yoga travellers’ experiences in guided tours: A multiple case study approach.Current Issues in Tourism
  • Ramkissoon, H. (2022). Pro-Sociality in separation and loss. Current Opinion in Psychology
  • Chi, C., Ekinci, Y., Ramkissoon, H., & Thorpe, A. (2022). Evolving effects of COVID-19 safety precaution expectations, risk avoidance, and socio-demographic factors on customer hesitation toward patronizing restaurants and hotels. Journal of Hospitality Marketing & Management, 10.1080/19368623.2022.2021581
  • Wu, J., Wu, H. C., Hsieh, C. M., & Ramkissoon, H. (2022). Face consciousness, personal norms, and environmentally responsible behavior of Chinese tourists: Evidence from a lake tourism site. Journal of Hospitality and Tourism Management, 50, 148-158
  • Elkhwesky, Z., Salem, I., Ramkissoon, H., (2022). Sustainable practices in hospitality pre and amid COVID-19 pandemic: Looking back for moving forward post-COVID-19. Sustainable Development
  • Ramkissoon, H. (2021). Social Bonding and Public Trust/Distrust in COVID-19 Vaccines. Sustainability, 13
  • Ramkissoon, H. (2021) Place Affect Interventions during and after the COVID-19 pandemic. Frontiers in Psychology, 12:726685. doi: 10.3389/fpsyg.2021.726685
  • Counted, V.Cowden, R & Ramkissoon, H. (2021). Place and post-pandemic flourishing: Diruption, Adjustment and Healthy Behaviours. Springer International Publishing
  • Ramkissoon, H. (in press). Perceived Visitor Impacts of Cultural Heritage Tourism: The Role of Place Attachment in Memorable Visitor Experiences. In D. Agapiyo, K. Woosnam, A. Ribeiro (eds.). Handbook of theTourist Experience: Design, Marketing & Management, Cheltenham: Edward Elgar
  • Baird, T., Hall, C.M., Castka, P., & Ramkissoon, H. (in press). Innovation, Wine Tourism, and Sustainable Winegrowing in Cool Climate Regions: a Longitudinal International Comparative Analysis. In I. Booyens and P. Brouder (eds.) Handbook of Innovation for Sustainable Tourism, pp. xx-xx. Cheltenham: Edward Elgar
  • Ramkissoon, H. (in press). Cultural tourism impacts and place meanings: Focussing on the value of domestic tourism. In A. Stofellen & D. Ionnides (eds.). Handbook of tourism impacts: Social and Environmental perspectives
  • Ramkissoon H. (2021). Body-Mind Medicine Interventions in COVID-19 Place Confinement for Mental, Physical and Spiritual Wellbeing. OBM Integrative and Complementary Medicine; 6(16); doi:10.21926/obm.icm.2102016
  • Ramkissoon, H. (in press). Tourism and behaviour change in D. Buhalis (ed.), Encyclopedia of Tourism Management & Marketing, Edward Elgar
  • Ramkissoon, H. (in press). Tourist decision-making in D. Buhalis (ed.), Encyclopedia of Tourism Management & Marketing, Edward Elgar
  • Rezapouraghdam, H., Akhshik, A., & Ramkissoon, H. (2021). Application of machine learning to predict visitors’ green behavior in marine protected areas: evidence from Cyprus. Journal of Sustainable Tourism, 1-25
  • Aleshinloye, K. D., Woosnam, K. M., Tasci, A. D., & Ramkissoon, H. (2021). Antecedents and outcomes of resident empowerment through tourism. Journal of Travel Research, 0047287521990437.
  • Dewnarain, S., Ramkissoon, H., & Mavondo, F. (2021). Social customer relationship management: a customer perspective. Journal of Hospitality Marketing & Management, 1-26.
  • Salem, I. E., Elkhwesky, Z., & Ramkissoon, H. (2021). A content analysis for government’s and hotels’ response to COVID-19 pandemic in Egypt. Tourism and Hospitality Research, 14673584211002614
  • Ramkissoon, H. (2020). Perceived social impacts of tourism and quality-of-life: a new conceptual model. Journal of Sustainable Tourism, 1-17
  • Ramkissoon, H., Mavondo, F., & Sowamber, V. (2020). Corporate Social Responsibility at LUX * Resorts and Hotels: Satisfaction and Loyalty Implications for Employee and Customer Social Responsibility. Sustainability, 12 (22), 9745
  • Majeed, S. & Ramkissoon, H. (2020). Health, wellness and place attachment during and post health pandemics. Frontiers in Psychology, 11, 3026
  • Ramkissoon, H. (2020). Place confinement, pro-social, pro-environmental behaviors and residents’ wellbeing: A new conceptual framework. Frontiers in Psychology, 11, 2248
  • Naumov, N., Ramkissoon, H., & Hristov, D. (2020). Distributed Leadership in DMOs: A Review of the Literature and Directions for Future Research. Tourism Planning & Development, 1- 17
  • Akhshik, A., Rezapouraghdam, H., & Ramkissoon, H. (2020). Industrialization of Nature in the Time of Complexity Unawareness: The Case of Chitgar Lake, Iran. Journal of Hospitality & Tourism Research, 1096348020964949
  • Zarei, A., & Ramkissoon, H. (2020). Sport tourists’ preferred event attributes and motives: A case of Sepak Takraw, Malaysia. Journal of Tourism & Hospitality Research
  • Megheiri, H., Woosnam, K., Ribeiro, M., Ramkissoon, H., & Henley (2020). Employing a value-belief-norm framework to gauge Carthage residents’ intentions to support cultural heritage tourism. Journal of Sustainable Tourism, 28(9), 1351-1370
  • Dewnarain, S., Ramkissoon, H., & Mavondo, F. (2019). Social customer relationship management: an integrated conceptual framework. Journal of Hospitality Marketing and Management28(2), 172-188
  • Hristov, D., Minocha, S., & Ramkissoon, H. (2018). Transformation of destination leadership networks. Tourism Management Perspectives28, 239-250
  • Ramkissoon, H., Mavondo, F., & Uysal, M. S. (2018). Social involvement and park citizenship as moderators for quality-of-life in a national parkJournal of Sustainable Tourism26(3), 341-361
  • Jiang, Y., Ramkissoon, H., Mavondo, F. T., & Feng, S. (2017). Authenticity: the link between destination image and place attachment. Journal of Hospitality Marketing and Management26(2), 105-124
  • Hristov, D., & Ramkissoon, H. (2016). Leadership in destination management organisationsAnnals of Tourism Research61, 230-234
  • Ramkissoon, H., & Mavondo, F. T. (2015). The satisfaction-place attachment relationship: Potential mediators and moderators. Journal of Business Research, 68(12), 2593 - 2602
  • Nunkoo, R., Smith, S. L. J., & Ramkissoon, H. (2013). Residents' attitudes to tourism: A longitudinal study of 140 articles from 1984 to 2010Journal of Sustainable Tourism21(1), 5 - 25
  • Ramkissoon, H., Smith, L. D. G., & Weiler, B. V. (2013). Testing the dimensionality of place attachment and its relationships with place satisfaction and pro-environmental behaviours: A structural equation modelling approach. Tourism Management36, 552 - 566
  • Nunkoo, R., Ramkissoon, H., & Gursoy, D. (2013). Use of structural equation modelling in tourism research: Past, present, and future. Journal of Travel Research52(6), 759-771
  • Ramkissoon, H., Weiler, B., & Smith, L. D. G. (2012). Place attachment and pro-environmental behaviour in national parks: The development of a conceptual framework. Journal of Sustainable Tourism20(2), 257 - 276