Staff profile

David Peck

Lecturer in Digital Marketing




College of Business, Law and Social Sciences


Derby Business School

Research centre

Centre for Educational Research and Innovation


Kedleston Road, Derby Campus



I am a lecturer in digital marketing, having joined the university on a permanent basis in June 2016. Alongise my academic career, I work with local SME's to develop their digital capabilities and grasp of social media.

Striking a balance between the world of Higher Education and practice means that students are able to benefit from the latest developments in marketing.

I am the joint programme leader for the BSc (Hons) Marketing (Digital). This degree is practitioner focused, and is underpinned with the necessary academic rigour, meaning upon completion our students are able to 'stand out from the crowd'.

Teaching responsibilities

I am the programme leader for BSc (Hons) Marketing (Digital) and module leader for:

Additionally I am an Examiner for the Chartered Institute of Marketing's (CIM) Diploma in Professional Marketing Digital Strategy (Level 6) since July 2016.

Professional interests

I have worked with a range of SME's including an amateur sports club; a pest control company; an estate agent; and an independent financial advisor.

Research interests

My research interests are generally concerned with social media marketing, with a particular focus on how social media marketing impacts upon consumer behaviour decisions. I am currently in the writing up stage of my PhD, that explores how social media marketing impacts upon the student decision process and the student experience. 

Membership of professional bodies


Recent conferences