Staff profile

Annmarie Hanlon

Senior Lecturer in Digital Marketing




College of Business, Law and Social Sciences


Derby Business School


Kedleston Road, Derby Campus



I'm a digital marketing practitioner and senior lecturer in digital marketing.

Working as a practitioner means my students get access to real work situations, with great insights into the latest trends in practice and in the work place, as well as being able to underpin knowledge with academic research.

At the University of Derby I am the Programme Leader for our BSc (Hons) Marketing (Digital) which equips students with the skills, vision and confidence to apply digital marketing techniques as part of any integrated marketing and communications strategy.

The focus is on a genuine use of digital marketing in business. Social media engagement, viral marketing, multi-channel campaigns, analytics, metrics, content management, online advertising, search engine optimisation, PPC, mobile marketing strategies, digital analytics - it’s hands-on learning at its most inspirational.

Teaching responsibilities

I am the programme leader for BSc (Hons) Marketing (Digital) and module leader for:

Additionally I am the Senior Examiner for the Chartered Institute of Marketing's (CIM) Diploma in Professional Marketing Digital Strategy (Level 6) since September 2014.

Professional interests

As a practitioner for most of the week, I work with businesses to develop practical digital marketing plans. Recent projects have included working with pharmaceuticals, financial services and media. Plus I provide a range of hands-on practical training in the application of social media for business.


Research interests

My research interests are all about digital and social media marketing. I am passionate about the use of social media within a business context; how businesses use, apply and benefit from social media. I am so committed to this area, that I’m working towards a PhD exploring strategic frameworks in social media networks, for business.


Membership of professional bodies


Research qualifications

Postgraduate qualifications

Education qualifications

Undergraduate qualifications

Recent conferences

Experience in industry

Assignments have included working with:

International experience

I've worked in many overseas locations (USA, Hong Kong, Luxembourg, France, Greece, Ireland) and have travelled to over 60 countries.


Additional interests and activities


In the media

Recent publications

Academic textbooks

Video content

Hanlon, A. (2016), "Digital strategy", in The Business & Management Collection, Henry Stewart Talks Ltd, London (online at

Non-academic practitioner handbooks and guides