Staff profile

Dr Annmarie Hanlon

Senior Lecturer in Digital Marketing




College of Business, Law and Social Sciences


Derby Business School

Research centre

Centre for Business Improvement


Kedleston Road, Derby Campus



I'm a digital marketing practitioner and Senior Lecturer in digital marketing.

Working as a practitioner means my students get access to real work situations, with great insights into the latest trends in practice and in the work place, as well as being able to underpin knowledge with academic research.

At the University of Derby I developed the BSc (Hons) Marketing (Digital) which equips students with the skills, vision and confidence to apply digital marketing techniques as part of any integrated marketing and communications strategy.

The focus is on a genuine use of digital marketing in business. Social media engagement, viral marketing, multi-channel campaigns, analytics, metrics, content management, online advertising, search engine optimisation, PPC, mobile marketing strategies, digital analytics - it’s hands-on learning at its most inspirational.

Teaching responsibilities

As a part-time Lecturer, I am Module Leader for two level 5 (second year) modules:

Additionally, I have been the Senior Examiner for the Chartered Institute of Marketing's (CIM) Diploma in Professional Marketing Digital Strategy (Level 6) since September 2014.

Modules I have created and gained validation for include:

Other general/marketing modules taught include:

I have created material for other modules including:

External Academic Leadership and Teaching

In addition to my role at the University of Derby, I have external roles including:

2018 – ongoing Ulster University

2016 Ulster University

2014 – ongoing, Chartered Institute of Marketing

Senior Examiner for Digital Strategy (Level 6)

Technical Authority - Development and revalidation of the Digital Level 6 qualification

2016 – 2018, University of St Gallen, Executive School of Management, Technology and Law, Main Lecturer, Social Media Management

Professional interests

As a practitioner for most of the week, I work with businesses to develop practical digital marketing plans. Recent projects have included working with pharmaceuticals, financial services and media. I also provide a range of hands-on practical training in the application of social media for business.

Research interests

My research interests are all about digital and social media marketing.

I am passionate about the use of social media within a business context; how businesses use, apply and benefit from social media. I am so committed to this area, that I have completed a part-time PhD in my spare time (evenings and weekends) ‘The Digital Dilemma: An Investigation into Social Media Marketing within Organisations’.

Membership of professional bodies

Chartered Marketer

1998 – ongoing, Chartered Institute of Marketing
Awarded in recognition of commitment to Continuing Professional Development

Membership of Professional Bodies and Learned Societies


Research qualifications

Postgraduate qualifications

Education qualifications

Undergraduate qualifications

Recent conferences

Experience in industry

I am the Managing Director of Evonomie Ltd (since 2004), a digital marketing consultancy working with many businesses to develop digital strategy and digital marketing plans.

Assignments have included working with:

International experience

I've worked in many overseas locations (USA, Hong Kong, Luxembourg, France, Greece, Ireland) and have travelled to over 67 countries. I speak French fluently and German at intermediate level.

Additional interests and activities


In the media

Recent publications

Authored books

Chapters in edited books

Other forms of public output

Blog Posts

#MeToo and #TimesUp have been two global movements that have brought women’s equality and their role in today’s society to attention.

Annmarie Hanlon, Senior Lecturer in Digital Marketing at the University of Derby, explains how to increase followers on social media.

Annmarie Hanlon, Senior Lecturer in Digital Marketing at the University of Derby, explores how customer service via social media will evolve in 2017.

Annmarie Hanlon, Marketing and Operations Lecturer, gives her views on the latest Apple products and explains why people are so faithful to the brand.