Staff profile

Annmarie Hanlon

Senior Lecturer in Digital Marketing




College of Business, Law and Social Sciences


Derby Business School

Research centre

Centre for Business Improvement


Kedleston Road, Derby Campus



I'm a digital marketing practitioner and senior lecturer in digital marketing.

Working as a practitioner means my students get access to real work situations, with great insights into the latest trends in practice and in the work place, as well as being able to underpin knowledge with academic research.

At the University of Derby I developed the BSc (Hons) Marketing (Digital) which equips students with the skills, vision and confidence to apply digital marketing techniques as part of any integrated marketing and communications strategy.

The focus is on a genuine use of digital marketing in business. Social media engagement, viral marketing, multi-channel campaigns, analytics, metrics, content management, online advertising, search engine optimisation, PPC, mobile marketing strategies, digital analytics - it’s hands-on learning at its most inspirational.

Teaching responsibilities

As a part-time lecturer, I am currently module leader for two level 5 (second year) modules:

Additionally I am the Senior Examiner for the Chartered Institute of Marketing's (CIM) Diploma in Professional Marketing Digital Strategy (Level 6) since September 2014.

Modules that I have created and gained validation include:

Other general / marketing modules I have taught include:

I have created material for other modules including

Professional interests

As a practitioner for most of the week, I work with businesses to develop practical digital marketing plans. Recent projects have included working with pharmaceuticals, financial services and media. Plus I provide a range of hands-on practical training in the application of social media for business.

Research interests

My research interests are all about digital and social media marketing.

I am passionate about the use of social media within a business context; how businesses use, apply and benefit from social media. I am so committed to this area, that I have completed a part-time PhD in my spare time (evenings and weekends) 'The digital dilemma: an investigation into social media practices within organisations’. The thesis was submitted in July 2018 and I am awaiting a viva date.

Membership of professional bodies

Chartered Marketer

1998 – ongoing, Chartered Institute of Marketing
Awarded in recognition of commitment to Continuing Professional Development.


Membership of Professional Bodies and Learned Societies


Research qualifications

Postgraduate qualifications

Education qualifications

Undergraduate qualifications

Recent conferences

Experience in industry

 Managing Director, Evonomie Ltd (since 2004), digital marketing consultancy working with many businesses to develop digital strategy and digital marketing plans.

Assignments have included working with:

International experience

I've worked in many overseas locations (USA, Hong Kong, Luxembourg, France, Greece, Ireland) and have travelled to over 65 countries.

Additional interests and activities


In the media

Recent publications

Authored books

Chapters in edited books

Other forms of public output