The BSc (Hons) Business and Management (Marketing) is designed for people who aspire to build careers in marketing, brand management, and communications, as well as in wider business and leadership roles across any industry and country.

You’ll graduate with essential knowledge across all key business areas – including management, strategy, leadership, HR, and finance – alongside specialist expertise in marketing, such as digital marketing, strategic brand development, and international marketing.

Through this pathway, you’ll also gain an in-depth understanding of the latest trends shaping modern business and marketing, including:

• Responsible and ethical management
• Agility, resilience, and change leadership
• Creativity, innovation, and entrepreneurship
• Digital disruption and evolving customer behaviour

In addition, you will develop highly transferable skills valued by employers worldwide, including:

• Digital and information literacy
• Teamwork, leadership, and collaborative problem-solving
• Cross-cultural awareness and global business perspectives
• Adaptability, self-direction, and resilience in fast-changing markets

Your next steps

Graduates of this degree are well prepared for roles such as:

• Marketing Manager
• Brand Manager
• Digital Marketing Specialist
• International Marketing Executive
• Business Development Manager
• Management or Strategy Consultant

If you’re keen to continue your studies, postgraduate options such as the online MBA Global or MSc Strategic Management are open to you.

Utilise our Careers and Employment Service​

Whilst you are a student at the University of Derby, and for three years after you graduate, our Careers and Employment Service can assist you with job search advice, CV creation, workshops and events, as well as one-to-one appointments with employment advisers to help with career planning and interview preparation.