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University Draws On Own Animation Students For TV Commercial

Kedleston Road campus 504x257 University Draws On Own Animation Students For TV Commercial

Date posted: 18 June 2013

An animated film due to appear on national TV channels from tomorrow (June 19), to publicise the University of Derby's many courses, has been created by three of its own graduates.

To spearhead its latest campaign - asking prospective higher education students receiving their A-level results in August, 'Are You Ready?'  - University marketing managers put their faith in the skills of students Matas Zaloga, Ugne Dagilyte and Harriet Farren. All have just successfully completed Derby's BA (Hons) Animation degree course.

The colourful and energetic 30 second long animation - showing how from a first contact with the University of Derby, prospective students can go on to careers in science, sport, business and other fields - will air in commercial breaks on E4 and other digital TV channels from Wednesday (June 19). There will also be a radio campaign.

Matas and Ugne, who came from Lithuania together to study on Derby's Animation course, jointly run Zazu Studio Ltd, based in Pride Park in Derby, which they set-up whilst still on their degrees.

Matas 22, from Šiauliai in Lithuania, said: "I began working on small video films to promote band gigs when I was 16 and, after High School, wanted to learn more.

"My time at Derby has taught me that you can't just rely on your technical skills in this field, you have to also have the theoretical knowledge, such as storyboarding ability."

He and his fellow students were approached about doing the animated TV commercial as they were completing their degree courses.

Ugne, 22, from Šventoji, near the Baltic Sea, added: "This has been a very important project for us and for the company. We've done commissions for other clients but this will be our first nationally broadcasted TV commercial. The University has shown real faith in us."

Harriet Farren, 22, originally from Bristol - who last year (2012) travelled to China, as part of her prize for winning a British Council competition for a short animated film on the 2012 Olympics - said: "What we've tried to do with the film is capture something of the energy of the University of Derby.

"What also helped me visualise this is that I worked briefly in the University's Marketing Department when I was a student and saw the amount of activity that went on in there."

Russell Langley, University Acting Director of Marketing and Communications, said: "We really believe in the education we give our students.

"We felt there was no better way of proving that than by entrusting them to come up with a message they think would speak to people looking to begin university in September."

For further media information about this press release please contact Sean Kirby, University of Derby Press and PR Officer, on 01332 591891 or email: s.kirby@derby.ac.uk

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