Clubcard Creator And Royal Naval Commander To Receive University Commendations

Kedleston Road campus 504x257 Clubcard Creator And Royal Naval Commander To Receive University Commendations

Date posted: 2 October 2012

A distinguished Commanding Officer in the Royal Navy and a founder of one of the world's most successful customer loyalty schemes will be recognised for their achievements when they receive Honorary degrees from the University of Derby Buxton.

Co-founder of the Tesco Clubcard Programme, Edwina Dunn, and serving Naval Commanding Officer Rear Admiral Peter Hudson CBE, will both receive Honorary Doctorates at the University's graduation ceremony, at its Buxton Campus's Grade II* Listed Devonshire Dome on Saturday November 17, 2012.

Edwina Dunn, who was born in Buxton, started the market analysis business, Dunnhumby, with her husband Clive Humby from their spare bedroom in 1989. With customers-centricity as its core principle, it quickly grew into a global customer science company, attracting some major name clients before it caught the attention of Tesco, which was looking to better understand its customers.

Together they created the Tesco Clubcard Programme which was launched in 1995. It has been critical to the success of the retailer, and by the time Edwina and Clive sold their loyalty card business to Tesco in 2011 it had grown into an organisation of 1,500 people, reaching 350 million customers in 25 countries.

Edwina and Clive continue their entrepreneurial adventure with their new company H & D Ventures.

On the Honorary award of Doctor of the University (Hon DUniv), Edwina said: "It was a surprise and a pleasure to hear I am to receive such a prestigious award. I have thoroughly enjoyed creating my business and working with a team of people who are young, bright and who believe that anything is possible.

"Hopefully, by continuing that journey, I will remain energised and fulfilled for a few more years."

Also receiving an Honorary Doctorate on November 17 will be Rear Admiral Peter Hudson CBE, who has an extraordinary record of service as a Commanding Officer in the Royal Navy protecting British interests.

Peter Hudson was raised in the Chesterfield area and attended Netherthorpe Grammar School in Staveley until 1979. He joined the Royal Navy the following year, embarking on a Naval career that has spanned 32 years so far.

In that time he has held a considerable number of Sea Commands including of minesweepers, frigates and amphibious assault ships.

In 2005 he was appointed Commander of the British Empire (CBE) in recognition of his achievement in bringing the brand new assault ship HMS Albion into full service.

As Rear Admiral, Peter Hudson was the UK's Commander of Maritime Forces, the most senior seagoing appointment for a Royal Naval Officer during which he commanded all European Union Naval Forces in the Indian Ocean striving to eradicate piracy. Today he is responsible at Navy HQ for overall warfighting capabilities of the Naval Service.

On hearing about his Honorary award of Doctor of the University (Hon DUniv), the Rear Admiral said: "I am delighted and humbled to be awarded this Honorary degree from my home county University.

"Despite a career that has taken me around the world I still have a deep connection with Derbyshire and to be recognised in this way means a great deal to me. I am extremely grateful to the Chancellor and senior staff for this award. It will be treasured."

Professor John Coyne, Vice-Chancellor of the University of Derby, said: "As always, I am delighted with the high standard of Honorary Award recipients that the University has attracted this year.

"These individuals are both pre-eminent in their fields and we know that they will inspire the students who they shall graduate alongside on November 17 to work hard and strive to reach the very top in their future careers."

The University of Derby Buxton's Awards Ceremony takes place on Saturday November 17 2012 and will include a parade through the town to St Anne's Church, led by Fairfield Brass Band, followed by the Awards Ceremony at the Dome.

For more information on the University of Derby Buxton visit

The University of Derby's Annual Awards Ceremony for its Derby-based programmes will take place on January 17 and 18 2013.

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