'Camera Beer' To Launch Photo Exhibition
Date posted: 2 June 2011
A few pints of this and they might have difficulty getting their photos in focus.
To congratulate students about to complete the University of Derby's BA (Hons) Commercial Photography degree course, Derbyshire's Leadmill Brewery has come up with a photo-themed ale named after their Degree Show exhibition.
Still.Raw, an exhibition of the students' photographs, will be at the University's Markeaton Street site in Derby as part of the wider annual Degree Shows event from 4 to 11 June. The exhibition's title refers to the two industry terms of 'still' images and 'raw', or unprocessed, shots.
Leadmill Brewery has produced an ale with the same name for the exhibition and 36 gallons of it will be served at an invitees' only event to launch it and the annual Degree Shows generally. A free display of hundreds of students' work in crafts, fashion, textiles, fine art, film, design, theatre, visual communications, architecture, music technology, creative expressive therapies and art therapy will be open to the public for a week.
The Still.Raw exhibition is also being sponsored by the University, the Varsity bars chain, pub company Slug and Lettuce, and printing specialists Moo.
Photographer Matthew Byrne, 37, of Kilburn, Derbyshire, will be exhibiting his photos during the Degree Shows and arranged for the beer promotion.
He said: "The idea of asking a local business to get involved came up at our first meeting and the Leadmill Brewery was the first thing that popped into my head.
"I am very confident when I say that we will be the only final year photography exhibition in the UK that will have its own associated bespoke real ale."
Richard Creighton, Leadmill Brewery founder and chief brewer, added: "I have known Matthew for ten years and seen his photography work first hand. When he approached me with the idea of brewing a bespoke ale for this project I said yes straightaway."
Mark Hall, University Programme leader for the BA (Hons) Commercial Photography course, said: "This is a real coup for the students and will undoubtedly raise the profile of what is already an outstanding show."
Following the Degree Shows Derby students' Still.Raw exhibition will be at arts space The Rag Factory in Heneage St, near Brick Lane, in London, from 14 to19 June.
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