Brochure Design Wins Big In Europe
Date posted: 14 March 2012
Italian city Milan and top designs go naturally together - but it was an award for a stylish marketing publication rather than high fashion that sent the University of Derby there.
A set of 'Z-fold' marketing brochures showcasing the undergraduate courses in the Faculty of Arts, Design and Technology (ADT) received a Third Place award in the Corporate Publishing category of the 2011 Top Applications Award annual competition, run by international quality paper company Fedrigoni of Italy.
The four brochures were split into two separate sections; the front focusing on individual courses and student success stories, while the back highlighted facilities and student life in Derby. The innovative design features photos by the University's Matt Howcroft and Richard Richards, and fold-out panoramic images of key site areas by Matt Jones.
The brochures were designed by the Morgan Agency and printed by Team Impression, both Leeds companies.
The Corporate Publishing category had 260 entrants from across Europe, and Derby came third after Moroso: The World Travel Guide (First Place) and London's St Pancras Hotel (Second Place).
ADT Marketing Officer Erin Parker, Sam Burgess of the Morgan Agency and Simon Bucktrout from Team Impression journeyed to Milan to accept the award last week (March 8 - 9).
Erin said: "This is fantastic news for ADT and we're really proud of the hard work we've done with the Morgan Agency and Team Impression to show the Faculty at its best, through these innovative brochures."
The University's brochures were one of around 20 contest entries also featured in the Awards catalogue.
The Morgan Agency has also entered the publication in the Best Undergraduate Prospectus (Printed) category of the 2012 HEIST Marketing in Education awards. Winners for that will be announced at a finalists' dinner on May 31 at The Queens Hotel in Leeds.