Body Cream Company Turns To Students' Smooth Design Skills
Date posted: 25 October 2013
A unique cream aimed at soothing the skin complaint psoriasis has been launched at the University of Derby - where students designed the brand packaging for the product.
Judith Hunt of Belper developed psoriasis - a condition which causes the body to overproduce skin cells, often leading to red and white scaly skin patches - when she was a teenager. After being given a body butter lotion containing cranberry derivatives which alleviated her condition she developed her own DermaEnhance salve, made from organic and local ingredients, which goes on sale online from today (Friday October 25).
BA (Hons) Graphic Design students at the University of Derby designed the packaging and look for the new brand, after it was taken on as a real life project for them to do as part of their degree course.
A launch event for the DermaEnhance salve was held at the University's Markeaton Street site in Derby yesterday (October 24), attended by the Mayor of Derby, Councillor Fareed Hussain.
Judith said: "Once I'd had the idea of launching the company and the product, my son Hugh suggested approaching the University for brand design help.
"It's been a very positive experience. The students were so enthusiastic, with lots of ideas."
Nine second-year students originally took on Judith's design challenge, with Amy Glasgow and James Nixon's ideas being selected by Judith. Both students completed their courses this summer (2013).
Amy, 22, originally from Scunthorpe - who now works as a graphic designer for major retailer Boots - said: "It was only the second design project brief we'd had in our second year but it went very well."
James, 22, originally from Stoke-on-Trent, is now running his own freelance design agency, Pale Fox Design (website www.palefoxdesign.co.uk).
"The attraction when we were working on the project was that this would eventually be a real product that we would see being sold. We had to consider the needs of potential buyers during the design process, including their age and gender," he added.
Their tutor Tracy Allanson-Smith, University Programme Leader for BA (Hons) Graphic Design, said she was very proud of the professional job her former students had done.
Tracy added: "This wasn't an easy task for them to do at that stage in their degree course. DermaEnhance is somewhere between a health and a beauty product, so the branding had to hit the right tone.
"This is a good example of how our courses offer real world learning experiences, to make students' projects as close as possible to the kind of work they'll do in their future careers."
To find out more about DermaEnhance Ltd and its products go to www.dermaenhance.com
Media requiring further information on this news release should contact Sean Kirby, University of Derby Press and PR Officer, on 01332 591891 or email: firstname.lastname@example.org