Lisa Biesty - wib-panel - University of Derby

Lisa Biesty, Derby County Football Club


Lisa first joined Derby County Football Club as a Sales Executive and has since worked her way through the ranks to become Commercial Director. She's now the club's only female senior executive, almost 17 years after she first joined the organisation. Prior to joining the club she held a sales job at the AA, where she worked for nine years.

In her current role, Lisa oversees the management and success of the three principal revenue generating departments of the business: ticketing, hospitality and sponsorship.

The percentage of senior management positions held by women in football is growing, however they still represent quite a low percentage nationally.

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