Market Sensing - in association with the British Academy of Management and the Chartered Institute of Marketing

Market Sensing Conference landing image Venue Atrium & Lecture Theatre OL1, University of Derby, Kedleston Road, Derby, DE22 1GB

Event date: Wednesday, 28 June 2017 at 5.30 PM
Running until: Wednesday, 28 June 2017 at 8.00 PM

The University's College of Business, Law & Social Sciences will be hosting a joint British Academy of Management and Chartered Institute of Marketing event exploring the notion of ‘Market Sensing’ as an alternative approach to conducting market research.

Drawing upon the recently published book ‘Alternative Market Research Methods: Market Sensing’, Dr Alison Lawson (Co-Editor) and colleagues will explain how organisations can overcome some of the shortcomings of data-driven results by gaining greater depth and meaning from their market research to help inform strategic marketing decisions. Dr Lawson and colleagues will focus on a number of different approaches such as emotional scaling, consumer ethnography, social media networks and consumer storytelling. The event would be of interest to marketing practitioners wanting to learn more about market research/consumer data, academics who teach market research, and those interested in qualitative methodologies used in a marketing context.

Event open to the public.

For more information or to book your place, please contact Professor Carley Foster:

T: 01332 592180