Chatsworth - a tourist attraction and its contribution to the region

Chatsworth House Chatsworth has been open for people to see since the mid-1600s and now it is one of the leading visitor attractions in the UK.

Event date: Thursday, 30 April 2015 at 6.00 PM

Venue: University of Derby Buxton, Devonshire Road, Buxton, SK17 6RY

Chatsworth has been open for people to see since the mid-1600s and now it is one of the leading visitor attractions in the UK. 

Sally Ambrose is the Head of Visitor Services and Marketing at Chatsworth House Trust where she has revolutionised marketing by positioning Chatsworth for the 21st century consumer whilst remaining loyal to the history and charm of Chatsworth.

Sally has a wealth of knowledge in visitor experience, visitor services, operational visitor management and destination marketing.  In 2011 Chatsworth was recognised as the best large visitor attraction in England by VisitEngland, and Sally secured a TV documentary series which aired on prime time BBC 1 in May 2012, increasing visitor numbers and revenue, watched by 4.4m per episode. 

During this inspirational lecture, Sally will reflect on why people visit and will introduce a new approach to measuring Chatsworth’s effect on the wider community.