Job details

Department

Marketing and Communications

Responsible to

Head of Student Recruitment

Location

Kedleston Road, Derby Campus

Salary

£32,871 to £35,622 per annum

Closing date

Friday 22 October 2021

Contract type

Fixed term contract 12 months

Post type

Full-time

Reference

0416-21

About the role

This is a great opportunity for someone with experience in and a genuine passion for marketing to join our Student Recruitment Team in the Marketing and Communications department on a 12 month fixed-term contract. 

You will be involved in the creation, delivery, tracking and measuring of marketing and recruitment campaigns for the College of Business Law and Social Sciences, utilising the full marketing mix to enable the University to deliver against ambitious growth targets. Outstanding communication, persuasion and influencing skills are a must, as is a passion for continuous improvement and a determination for excellence.You will demonstrate an ability and genuine interest in keeping abreast of the external environment with regards to relevant marketing and higher education developments. You will also have proven experience in leading and delivering outstanding marketing campaigns.

Principal accountabilities

  1. Lead the development and delivery of a marketing and recruitment strategy for the College, ensuring all activity is in line with the broader University brand and recruitment strategies.
  2. Lead on the creation of an annual marketing and communications plan for the College, with clear deliverables and KPIs.
  3. Work in close liaison with senior colleagues across Marketing and Communications to ensure the College benefits from impactful, strategy-led activities across Campaigns, Schools and College Liaison and Events.
  4. Establish an intelligence-led approach to all planning and delivery, utilising market research and data analysis to ensure tactics are in line with the business needs of the College, including portfolio development and the strategic ambitions of the University.
  5. Play a full, active, and strategic role in the College Senior Management Team to report on and present marketing activity, market research findings, attraction and conversion activities and to advise on appropriate tactical changes as necessary.
  6. Proactively seek out best practice and trends from across the sector and beyond, providing regular updates.
  7. Support the use of CRM and automation platforms (currently Microsoft Dynamics and Marketo) for student recruitment and conversion activities. Ensure the team adheres to the University’s policies around data protection.
  8. Clearly define the format, purpose, and channel requirements for each piece of content, from paid digital media assets and landing pages, to organic social media posts and copy for printed direct mail.
  9. Manage the Colleges’ marketing budget, ensuring spend is appropriately planned and monitored.
  10. Line management responsibility for the College Marketing team, setting objectives, managing priorities, and driving high-performance and development. Lead by example in terms of embedding a culture of continuous improvement, encouraging team members to be innovative and creative in their approach.
  11. Take the lead with College academic and support colleagues to ensure they play a proactive and impactful role in supporting student recruitment objectives.
  12. Work closely with other College Marketing Managers and the wider Student Recruitment team including Schools and College Liaison and Events to enhance recruitment activity by supporting and taking a lead on projects as required.
  13. Be a proactive member of the Marketing and Communications team sharing knowledge, best practice, and experience with colleagues to further build and improve broader marketing activity.
  14. Deputise for Head of Student Recruitment as required.
  15. Work proactively with colleagues across Marketing and Communications to assist the delivery of the full range of activities undertaken within the department to support student recruitment including, Higher Education Fairs, Open Days, Clearing, business, and community events.

Person specification

Essential Criteria

Qualifications

Experience

Skills, knowledge & abilities

Business Requirements

Desirable Criteria

Benefits

As well as competitive pay scales, we offer generous holiday entitlement. We also offer opportunities for further salary progression based on performance, and the opportunity to join a contributory pension scheme.

Find out more about pay and benefits

How to apply

You can apply by submitting an online application. Once you have signed in or registered with us you will be able to begin your application. If you are creating an account for the first time, please ensure you provide an email address that you access regularly as this will be our main means of contacting you regarding your application.

If you require any assistance, including the provision of any documentation in an alternative format, please contact the Recruitment team at recruitment@derby.ac.uk.

Please note all applications must be submitted online by Midnight GMT on the closing date of the vacancy.

Important information

Please note, unfortunately due to the SOC level and salary associated with this post we would be unable to sponsor any applicants requiring a skilled worker visa. For further information, please visit the skilled worker visa page at gov.uk.

If you wish to discuss your individual Visa arrangements in relation to this role, please contact us at HRUKVI@derby.ac.uk.

Coronavirus

Our number one priority is to keep our staff, students and community safe as we continue to work through the pandemic. Upon appointment, full training will be given on the Health and Safety processes we follow.

Find out how we are ensuring the safety of our staff, students and community

Further details

Download College Marketing Manager job descriptionDownload College Marketing Manager job description

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