High street decline or evolution? Creating a sense of place through community-based retail experiences

Date and time
Tuesday, 25 January 2022
11.00 - 12.00


If your business is part of the local high street and you’d like inspiration on how to attract more customers, this is the masterclass for you. Discover insights from the most up-to-date research and ask our expert your retail-related questions.

What is this session about?

Online shopping has grown enormously in recent years, with the pandemic creating even more demand for virtual stores. This type of shopping is perceived to have created a decline in the level of customers visiting high street stores. But is this true?

Join Professor Carley Foster for an alternative perspective as she explores how town centres are not necessarily declining but are instead evolving. 

What will I learn?

Professor Foster will share insights from her research with customers, retailers, and other key stakeholders such as shopping centre managers and local councils. She will explore how retailing which supports and is supported by the community can help to attract visitors back to the high street and create a much-needed sense of identity for a town or high street. You will learn more about the areas customers most value in a retail experience and find out how you can create a community-based retail experience for your own locality.

How much does it cost?

This session is free to attend, without any cost to your business.

Carley Foster

Professor Carley Foster
Professor of Services Marketing, Head of the Centre for Business Improvement

Carley Foster is Professor of Services Marketing and Head of the Centre for Business Improvement at the University of Derby. Her work is widely published, has been funded by several organisations and, as an applied researcher, she works with business to create impact.

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