Win more business through marketing

Date and time
Tuesday, 11 October 2022
10.00 - 11.30


Explore the core principles that underly effective marketing practice.

ERDF logo and Midlands Engine

Enscite is a partnership between the University of Derby and Aston University. The programme supports Derbyshire and Nottinghamshire small and medium sized enterprises (SMEs) within the aerospace, rail or automotive supply chain. Enscite is funded by the European Regional Development Fund (ERDF).

About the workshop

This webinar introduces the core principles that underly effective marketing practice. The application of marketing creates numerous unique challenges to marketers in a marketplace that invariably trends towards commoditisation. Organisations are increasingly recognising marketing’s role and contribution to achieving their performance targets. This requires specific marketing capabilities and knowledge that combine marketing strategy and tactics to successfully develop and deliver differentiated value propositions.

What will I learn?

  • The role of marketing in small to medium size business context
  • Modern marketing practice
  • Understanding the customer decision making and customer buying journey
  • Know your market / know your competition
  • Importance of customer insight and developing customer personas
  • Developing a marketing plan
  • Setting marketing objectives and strategy
  • Developing your USP / value proposition
  • Setting tactics and actions
  • Online (digital) and offline marketing communications
  • Measuring marketing performance

Meet your speaker

The workshop will be led by Richard Mayer, who has been actively involved in marketing training and education for over 25 years. Richard has worked for a range of clients both in the UK and internationally including Microsoft, Michelin, Ford, Jaguar Landrover, JCB, Airbus, Aczo Nobel and Sony. His main interest lies in improving professional marketing standards with a focus on marketing strategy, marketing planning and execution, B2B marketing, brand management and marketing communication.

Book your place

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