Big Data Analysis: Practical Application in Decision Making

Date and time
Tuesday, 28 March 2023
10.00 - 12.00


Big data can help you to detect buying habits, customer trends and spot patterns so that you can optimise your marketing activity and attract new clients. Learn the practical tools and techniques that can be used to make an impact within your business.

Enscite is a partnership between the University of Derby and Aston University. The programme supports Derbyshire and Nottinghamshire small and medium sized enterprises (SMEs) within the aerospace, rail or automotive supply chain. Enscite is funded by the European Regional Development Fund (ERDF).

What is the workshop about?

When used effectively, big data can create huge advantages for corporate planning, offering both consumer and commercial insights. It can help detect which customers are likely to buy particular products, adding invaluable intelligence to marketing campaigns. Understanding big data also offers insights into the wider business environment, helping identify how competitors might be gaining market share.

What will I learn?

This workshop will explore the role of big data in businesses today. You will discover Microsoft Office tools and techniques that can help your organisation use data more effectively. The session takes place on Tuesday 28 March between 10 .00 am and 12.00 pm.

What is big data?

Here you will explore what big data is, who needs it, and what is it used for in the world of business. You will be shown examples of big data sets and learn how these can be analysed to provide insights into a range of different topics.  

Data led strategies

You will find answers to questions such as:

There will be a number of techniques demonstrated during the workshop, and you will have the opportunity to practice with the same dataset after the session.

What does it cost to attend?

The workshop is part of our Enscite programme which is funded by the European Regional Development Fund (ERDF). This means the workshop is fully funded and offered without any cost to your organisation.

Is my organisation eligible to participate?

To participate, you must work for an organisation that meets the following funding criteria:

Book your place

To register for this workshop or find out more information, please complete the form below.

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