The art of negotiation

Date and time
Tuesday, 31 May 2022
10.00 - 11.30


Negotiating is both an art and a science. Join this session to learn how to feel confident in negotiations, whilst building trust and long-lasting relationships with your negotiating partner.

ERDF logo and Midlands Engine

Enscite is a partnership between the University of Derby and Aston University, which is funded by the European Regional Development Fund (ERDF).

What is the workshop about?

Many of us negotiate every day. From contractual negotiations with clients or negotiating a pay rise, through to getting the best deal on a second-hand car. Some of us also experience the most challenging negotiations of all – getting a two-year old to eat their vegetables!

Yet, most of us approach negotiations in the wrong way, feeling exhausted by the process and thinking we got a bad deal. Learn what science can tell us about how to take a structured approach to negotiations to get what you need, while building trust and a sustainable relationship with your negotiation partners. This workshop will provide you with the techniques you need to enter negotiations with confidence and to leave them with the best outcomes, without the stress. 

A picture of Dr Brian Price, an academic based at Aston University

Meet your speaker

Dr Brian Price lectures at Aston University and researches the areas of ultra-low carbon vehicles, engine/transmission design and technology. He has over 25 years experience in industry, holding the position of chief engineer and technical director at a number of major engineering companies.

Is my organisation eligible to participate?

To participate, you must work for an organisation that meets the following funding criteria:

Book your place

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