Publications and presentations - Market Sensing - University of Derby

Publications and presentations

Market Sensing Our recent articles and conference presentations

Lawson, A. (2014 in press) 'Learner identities in the context of undergraduates: a case study', Educational Research.

Lawson, A. and Lawson, D. (2013) SME networking and IMC, Academy of Marketing Conference, Cardiff, 11 July 2013.

Lawson, A., Fiddeman, I. and Gilbert, S. (2013) Embedding research skills in a subject-specific module: a case study of the second year Media Management module, Learning Teaching and Assessment Conference, Buxton, 4 July 2013.

Lawson, A. (2012) Is there a link between learner identity and subject choice in undergraduate marketing students?, Academy of Marketing Conference, University of Southampton, 3 July 2012.

Lawson, A., Leach, M. and Burrows, S. (2012) 'The implications for learners, teachers and institutions of using student satisfaction as a measure of success: a review of the literature’, Education Journal, 138, 21 September 2012.

Lawson, A. (2011) 'Tool-kit 11: Writing up research - some tips to get you started', practical research for education, 44, 7-11.

Lawson, A. (2011) (ed.) Research tool-kit: the how-to guide from practical research for education, volume 2. Slough: NFER.

Longbottom, D. and Modjahedi, A. (2013) 'Can emotional scaling methods improve quality in services?’, International Journal of Quality and Service Sciences, 5(4), 364–81. Awarded Best Paper Prize by Emerald.

Crane, L., Longbottom, D. and Self, R. (2012). Discourse and Knowledge Matters: can Knowledge Management be saved?  In Uden, L., Herrera, F., Perez, J. and Rodriguez, J. (Eds), Proceedings of the 7th International Conference on Knowledge Management in Organizations: Service and Cloud Computing. London: Springer.

Longbottom, D. and Hilton, J. (2011) ‘Service Improvement: lessons from the UK financial services sector’, International Journal of Quality and Service Sciences, 3(2), 39–59.

Longbottom, D., Hilton, J. and Lawson, A. (2011) ‘The Role of Deep Emotions in Service Re-design: a review of literature and a survey of critical factors’. Published Proceedings of the  Academy of Marketing Conference July 2011, Liverpool.

Longbottom, D., Hilton, J. and Zheng, V. (2011) ‘Real Service Improvement: An empirical investigation of service improvement initiatives within a UK bank’.  In Seddon, J. (Ed.), Systems Thinking: From Heresy to Practice. Palgrave Macmillan: Basingstoke.

Zheng, V., Lawson, A., Jones, P. and Longbottom, D. (2013) Social media in business: perceptions, drivers and best practice guidance from the UK perspective, Academy of Marketing Conference, Cardiff, 11 July 2013.

Sample articles, abstracts and presentations will be available soon.