Publications and presentations - Responsible customer engagement - University of Derby

Publications and presentations

Market Sensing Our recent articles and conference presentations

Lawson, A. (2019) ‘The UK’s reading culture and consumers’ emotional response to books’. In Bradford, R. (ed.) Routledge Companion to Publishing and Literature, Oxford: Routledge (in press).

Lawson, A. (2017) Mapping services theory to PhD supervision: lessons to be learned for doctoral students’ visibility, British Academy of Management Conference, Coventry, 7 September 2017.

Lawson, A. (2016) How do consumers feel about public libraries? Examining deep emotions to illuminate the meaning of the service, Academy of Marketing Conference, Newcastle, 6 July 2016.

Lawson, A. (2015) The magic of books – emotional response to books and consumers’ self-concept, Academy of Marketing Conference, Limerick, 9 July 2015.

Lawson, A. (2014) Learner identities in the context of undergraduates: a case study, Educational Research, 56(3), 343–56.

Lawson, A. and Lawson, D. (2013) SME networking and IMC, Academy of Marketing Conference, Cardiff, 11 July 2013.

Lawson, A., Fiddeman, I. and Gilbert, S. (2013) Embedding research skills in a subject-specific module: a case study of the second year Media Management module, Learning Teaching and Assessment Conference, Buxton, 4 July 2013.

Lawson, A. (2012) Is there a link between learner identity and subject choice in undergraduate marketing students?, Academy of Marketing Conference, University of Southampton, 3 July 2012.

Lawson, A., Leach, M. and Burrows, S. (2012) 'The implications for learners, teachers and institutions of using student satisfaction as a measure of success: a review of the literature’, Education Journal, 138, 21 September 2012.

Lawson, A. (2011) 'Tool-kit 11: Writing up research - some tips to get you started', practical research for education, 44, 7-11.

Lawson, A. (2011) (ed.) Research tool-kit: the how-to guide from practical research for education, volume 2. Slough: NFER.

Longbottom, D. and Lawson, A. (eds) (2016) Alternative Marketing Research Methods: Market Sensing. Oxford: Routledge.

Longbottom, D. and Modjahedi, A. (2013) 'Can emotional scaling methods improve quality in services?’, International Journal of Quality and Service Sciences, 5(4), 364–81. Awarded Best Paper Prize by Emerald.

Crane, L., Longbottom, D. and Self, R. (2012). Discourse and Knowledge Matters: can Knowledge Management be saved?  In Uden, L., Herrera, F., Perez, J. and Rodriguez, J. (Eds), Proceedings of the 7th International Conference on Knowledge Management in Organizations: Service and Cloud Computing. London: Springer.

Longbottom, D. and Hilton, J. (2011) ‘Service Improvement: lessons from the UK financial services sector’, International Journal of Quality and Service Sciences, 3(2), 39–59.

Longbottom, D., Hilton, J. and Lawson, A. (2011) ‘The Role of Deep Emotions in Service Re-design: a review of literature and a survey of critical factors’. Published Proceedings of the Academy of Marketing Conference July 2011, Liverpool.

Longbottom, D., Hilton, J. and Zheng, V. (2011) ‘Real Service Improvement: An empirical investigation of service improvement initiatives within a UK bank’.  In Seddon, J. (Ed.), Systems Thinking: From Heresy to Practice. Palgrave Macmillan: Basingstoke.

Zheng, V., Lawson, A., Jones, P. and Longbottom, D. (2013) Social media in business: perceptions, drivers and best practice guidance from the UK perspective, Academy of Marketing Conference, Cardiff, 11 July 2013.