The thinking behind the things that you buy - Evening Lectures - University of Derby

The thinking behind the things that you buy


Speaker: Terry Watson

We all have houses stuffed full of products that someone has designed but do any of us think about the process that transforms mechanical functionality into attractive, must have, objects that we can’t live without?

This lecture looks at the industrial design process where designers add aesthetic and tactile values to the product, thinking about how it looks and feels as well as how it fits the user and the brand under which it is sold. Product familiarity can have a very real effect on the popularity of an object, gauging the right balance of novelty against familiarity can determine whether potential customers will be excited, frightened or bored by a newly introduced product.

Terry graduated from Coventry in 1980 with a BA(Hons) degree in Industrial Design / Transportation, he worked as an in house designer for TI Parkray, and the domestic appliance division of Glynwed International, where he went on to manage industrial design for the Leisure, Flavel, Rayburn, Kholangaz, Coalbrookdale  and Aga brands before setting up ADDS in 1989. Conceived as a service for local industry ADDS became a design consultancy working on domestic and commercial products and retail display equipment for a range of local and internationally based companies.

After gaining a PGCE in Design Technology, Terry started lecturing in Product Design and running a series of product design related Teaching Company Schemes at the University of Derby in 1997, where he is currently programme leader for the BA(Hons) Product Design course. Terry is currently External Examiner for the on-line BA Product Design programme run jointly by The University of Hertfordshire and The Interactive Design Institute, he has also performed this role for other institutions as well as acting as external panel member for a number of design programme validations. Terry is also a member of the FHEA.

2015 Upcoming events

Women In Engineering, 24th February, 6-9pm
STEMpunk Extravaganza, 17th March, 5-9pm