Dr Eleni (Elina) Michopoulou

Dr Elina (Eleni)  Michopoulou

Position: Senior Lecturer Business Management

College: College of Business, Law and Social Sciences

Department: Hotel, Resort and Spa Management

Subject area: Hospitality and Culinary Arts, Spa, Travel and Tourism

Research Centre: Business Innovation for a Low Carbon Economy

Show All

About

I'm a Senior Lecturer in Business Management at University of Derby, Buxton. I teach on subjects relating to the management and marketing of Tourism, Hospitality, Events and Spa industries. I hold a PhD in Accessible Tourism Information Systems from University of Surrey, UK and my research interests include technological applications and information systems in tourism, online consumer behaviour and technology acceptance.

I'm particularly interested in the field of accessible and wellness tourism, which I have actively been researching for over ten years. I am a founding member of the Wellness Tourism Initiative, part of the Global Wellness Institute and my research has been published in a variety of outlets including books and high impact journals such as Annals of Tourism Research, Current Issues in Tourism, and Information and Management.

I regularly act as a reviewer for a number of academic journals including Tourism Management, Journal of Hospitality Marketing and Management and International Journal of Tourism Research, and sit on the editorial board of International Journal of Business and Management.

I am the European Editor for the International Journal of Spa and Wellness (launching 2017) and I have also acted as a Guest Editor for a Special Issue on Accessible Tourism for the Journal of Tourism Futures. Previously I was involved in the European Commission funded Project OSSATE (One-Stop-Shop for Accessible Tourism in Europe), that aimed to implement a prototype multi-platform, multi-lingual information service, providing national and regional content on accessible tourist venues, sites and accommodation in Europe.

Teaching responsibilities

Sample Modules:

  • Strategic Management
  • Business Development and Entrepreneurship 
  • Integrated Business Management
  • Research Methods
  • Managing the International Hospitality Service Experience
  • The business of e-Tourism
  • PR and e-Marketing.

Research interests

  • Accessible Tourism
  • Inclusive tourism
  • e-Tourism
  • e-Marketing
  • Technology acceptance
  • Social media use and adoption
  • Tourism Management
  • Tourism Marketing
  • Wellness management.

Membership of professional bodies

  • Fellow of Higher Education Academy (HEA)
  • Member of International Federation for IT and Travel & Tourism (IFITT)
  • Member of European Network for Accessible Tourism (ENAT)
  • Member of Institute of Travel and Tourism (ITT)
  • Member of Tourism Management Institute (TMI)
  • Member of ATLAS – (Association for Tourism and Leisure Education)
  • Member of European Design for all eAccessibility Network (EDeAN).

Qualifications

Undergraduate qualifications

  • BSc Tourism Management, Technological Educational Institute (Τ.Ε.Ι.) of Patras, Greece

Postgraduate qualifications

  • MSc e-Tourism, University of Surrey

Research qualifications

  • PhD, University of Surrey

Recent publications

Published Papers In International Refereed Journals

  • Michopoulou, E. Darcy, S. Ambrosse, I. and Buhalis, D. (2015) ‘The world we dream to live in and the opportunities we hope to have’, Journal of Tourism Futures, Vol. 1, (3), pp. 179-188
  • Michopoulou, E. and Buhalis, D. (2014). Usability Requirements for Accessible Tourism Systems, e-Review of Tourism Research (e-RTR),ENTER 2014 Special Issue, Research Notes, Vol. 5
  • Michopoulou, E., and Buhalis, D. (2013) Information Provision for Challenging Markets: The Case of the Accessibility Requiring Market in the Context of Tourism, Information and Management, Vol. 50, (5), pp. 229-239
  • Enter, N. and Michopoulou, E. (2013). An investigation on the Acceptance of Facebook by Travellers for Travel Planning, e-Review of Tourism Research (e-RTR),ENTER 2013 Special Issue, Short Papers, Vol. 4
  • Buhalis, D., and Michopoulou, E. (2011) Information Enabled Tourism Destination Marketing: Addressing the Accessibility Market, Current Issues in Tourism, Vol. 14, (2), pp. 145-168
  • Michopoulou, E., and Buhalis, D. (2008) Performance Measures of Net-Enabled Hypercompetitive Industries: The Case of Tourism, International Journal of Information and Management, Vol. 28, (3), pp. 168-180
  • Eichhorn, V., Miller, G., Michopoulou, E., Buhalis, D (2008) Enabling Access to Tourism Through Information Schemes? Annals of Tourism Research, Vol. 35, (1), pp. 189-210
  • Michopoulou, E., Benetatos, T., Kanellopoulos, D. (2005). Consumer Perception on On-line Airline Ticket Purchasing: A UK Case Study. Journal of Finance and Informatics, 1 (1): 1-12.

Chapters In Books (Refereed)

  • Moira, D. and Michopoulou, E. (2016) ‘The impact of culture on tourists’ online information search behaviour: A comparative study between Western and Asian travellers’, in Pappas, N. and Bregoli, I. (eds). Global Dynamics in Travel, Tourism, and Hospitality, London: IGI Global
  • Michopoulou, E., Buhalis, D. (2011) Accessible Tourism Stakeholder Analysis. In Buhalis, D., Darcy, S., (eds). Accessible Tourism Concepts/Issues: Inclusion, Disability, Ageing Population and Tourism, Bristol: Multichannel Publications
  • Michopoulou, E., Buhalis, D. (2011) Technology Platforms and Challenges. In Buhalis, D., Darcy, S., (eds). Accessible Tourism Concepts/Issues: Inclusion, Disability, Ageing Population and Tourism, Bristol: Multichannel Publications.

Recent conferences

Research presented at International Refereed Conferences

  • Michopoulou, E. and Moira, D. (2016). “The Role of Culture on Online Search Behaviour: A Comparative Study between British and Chinese Travellers”. In Inversini, A., and Schegg, R. (eds.) Information and Communication Technologies in Tourism. ENTER 2016. Proceedings of the 23th International Conference in Bilbao, Spain, Vienna-New York: Springer.    
  • Michopoulou, E. and Buhalis, D. (2014). “Usability Requirements for Accessible Tourism Systems”. Information and Communication Technologies in Tourism. ENTER 2014, in Dublin, Ireland. 
  • Parapanos, D. & Michopoulou, E. (2014) “Gamification in Tourism and Hospitality”. Proceedings of the 23rd Annual Conference of Council for Hospitality Management Education (CHME) Buxton, UK. 
  • Michopoulou, E. & Buhalis, D. (2014) “An Investigation of European Destination Management Organisations’ Attitudes towards Accessible Tourism”, World Summit Destinations for All, October 2014, Montreal, Canada.
  • Broich, I. & Michopoulou, E. (2014) “Can Accessible Tourism Be Sustainable? A Link between Accessibility and Sustainability”, World Summit Destinations for All, October 2014, Montreal, Canada.
  • Michopoulou, E. & Buhalis, D. (2014) “Accessible Tourism Marketing Aspects”. Proceedings of the IV International Congress of Tourism for All, June 2013, Avila, Spain.
  • Buhalis, D. & Michopoulou, E. (2013) “Accessible Tourism Marketing Aspects”. Proceedings of the IV International Congress of Tourism for All, June 2013, Avila, Spain.
  • Enter, N. and Michopoulou, E. (2013). “An investigation on the Acceptance of Facebook by Travellers for Travel Planning”. Information and Communication Technologies in Tourism. ENTER 2013, in Innsbruck, Austria. 
  • Michopoulou, E. & Pappas, N. (2011) "User Acceptance of Social Media for Travel and Tourism". Proceedings of the World Research Summit for Tourism and Hospitality Conference in SAR Hong Kong, China: Elsevier.
  • Michopoulou, E., and Buhalis, D., Michailidis, S., Ambrose, I. (2007). “Destination Management systems: Technical Challenges in Developing an e-Tourism Platform for accessible Tourism in Europe”. In Frew, A.  (ed), Information and Communication Technologies in Tourism. ENTER 2007. Proceedings of the 14th International Conference in Ljubljana, Slovenia, Vienna-New York: Springer. 
  • Michopoulou, E., Buhalis, D., Michailidis, S., Ambrose, I.  (2006). “Incorporating User Requirements of the disabled Traveller Market in Developing an Inclusive e-Marketplace for Accessible Tourism in Europe: Technical Challenges”. In Cunningham P. and Cunningham, M (eds.), Innovation and the knowledge Economy, e-Challenges 2006. Proceedings of the 16th International Conference in Barcelona, Spain, Netherlands: IOS Press.
  • Michopoulou, E., and Buhalis, D. (2006). “Developing a One-Stop-Shop for Accessible Tourism Europe [OSSATE Portal] for the Disabled Tourism Market: Technical challenges”. In Cutting Edge Conference 2006. University of Surrey, June 2006, Guildford, U.K
  • Michopoulou, E., and Buhalis, D. (2006). “Developing an eTourism Platform for Accessible tourism in Eurore: Technical challenges”. In Hitz, M., Sigala, M., and Murphy J., (eds), Information and Communication Technologies in Tourism. ENTER 2006. Proceedings of the 13th International Conference in Lausanne, Switzerland, Vienna-New York: Springer. 
  • Buhalis, D., Michopoulou, E., Michailidis, S., Ambrose, I.  (2006). “Developing a One-Stop-Shop for the European Disabled Tourism Market: Technical and Business Challenges”. In To the city and Beyond, CAUTHE 2006,  Proceedings of CAUTHE International Conference in Melbourne, Victoria, Australia
  • Buhalis, D., Michopoulou, E., Michailidis, S., Ambrose, I.  (2005). “Developing a One-Stop-Shop for the European Disabled Tourism Market: Technical and Business Challenges”. In Cunningham P. and Cunningham, M (eds.), Innovation and the knowledge Economy, e-Challenges 2005. Proceedings of the 15th International Conference in Ljubljana, Slovenia, Netherlands: IOS Press.
  • Michopoulou, E., Buhalis, D. (2004). “Web Analytics and e-Metrics in Tourism”. In A. Frew (ed), Information and Communication Technologies in Tourism. ENTER 2004. Proceedings of the 11th International Conference in Cairo, Egypt, Vienna-New York: Springer.

Additional interests and activities

Professional Activities / External Recognition

Journals

  • Reviewer for Journal Tourism Management
  • Reviewer for Journal Annals of Tourism Research
  • Reviewer for Journal e-Review of Tourism Research (e-RTR)
  • Reviewer for European Journal of Information Systems
  • Reviewer for International Journal of Business and Management
  • Reviewer for Journal Current Issues in Tourism
  • Reviewer for Journal of Hospitality Marketing and Management (JHMM)
  • Reviewer for Special edition of World Leisure Journal on Leisure, Health and Disability
  • Reviewer for Journal of Tourism Futures

Conferences

  • Reviewer for Information and Communication Technologies in Tourism, ENTER, 2005-2016
  • Reviewer for Association of Events Management Education forum (AEME), 2016
  • Reviewer for International Management Research Academy (IMRA), 2015
  • Reviewer for Kos International Conference, Tourism as a Tool for Sustainable Growth, 2015
  • Reviewer for 23rd Conference of Council for Hospitality Management Education (CHME), 2014
  • Reviewer for European Conference of Information Systems (ECIS), 2006

Books

  • Reviewer for Moutinho, L.  and Vargas, A. Strategic Management in Tourism, book proposal for CABI publications

Editorials

  • Guest Editor for the Journal of Tourism Futures on the special issue ‘Accessible Tourism Futures’
  • Regional Editor for the International Journal of Spa and Wellness -This journal is soon to be launched.
  • Member of the Editorial Board of International Journal of Business and Management
  • Member of the Editorial Board of Research in Hospitality Management
  • Member of the Editorial Board of e-Review of Tourism Research (e-RTR)
  • Member of the Editorial Board of Int. J. of Hospitality and Event Management

Invited Speeches/External Recognition

  • Founding Member of the Wellness Tourism Initiative – Global Wellness Institute
  • Keynote speaker at ‘Unlocking the potential of accessible and inclusive tourism’ event (organised by Isle Access), on ‘Fundamentals of Accessible Tourism Development’ , Isle of Wight, March 2016
  • Keynote speaker at Visit Isle of Wight Tourism Conference, (organised by the VIOW and IW Chamber of Commerce, approx. 280 attendees), ‘Accessible Destination Development’, Isle of Wight, March 2016
  • Guest lecture on ‘Digital Destinations’ at Bournemouth University, UK (2016)
  • Invited panellist on a public panel on 'Attracting High Yield Travelers Via Wellness Tourism', organised by Global Wellness Institute (GWI) (attended by approx.400), at World Travel Market (WTM) Platinum Stage, November 2015
  • Invited contributor for a closed-doors Round Table ‘The State of Wellness Tourism in the World Today’ organised by Global Wellness Institute (GWI) at World Travel Market (WTM), November 2015
  • Invited contributor for Round Table event on the topic of ‘Wellness: Shifting Dynamics, Response over Function’ organised by Global Wellness Institute (GWI) hosted by UDB on October 2015
  • Keynote speaker at EUROPEAN FORUM OF TOURISM FOR ALL (organized by ISTO - International Social Tourism Organization and INATEL), on "Digital Strategies for Destinations" Algarve, Portugal, 22-23rd October.
  • Invited presentation on "Quantitative Data Analysis", at Leeds Metropolitan University, School of Events Tourism and Hospitality, UK (2015)
  • Invited presentation on "Website Usability Guidelines", at University of Bedfordshire, Business School, UK (2015)
  • Invited presentation on "Using mixed-method research designs", at Leeds Metropolitan University, School of Events Tourism and Hospitality, UK (2014)
  • Guest lecture on "Accessible Tourism" at Public Lecture Series at Buxton, UK (2014)
  • External examiner for Bournemouth University (Tourism & Hospitality Management), 2014-2018
  • External examiner for Teeside University (Travel & Tourism Management), 2013-2017
  • Appointment as an expert reviewer for scientific quality with the purpose of establishing scientific centres of excellence in the Republic of Croatia, by the Agency for Science and Higher Education of Croatia (2013)
  • Invited presentation on Accessible Tourism and Social Media for the ESRC Event on Social Media: ‘Make or break your reputation’, at Bournemouth University, UK (2013)
  • External examiner for the validation event of a new MA Tourism Communications programme at University of West London (2013)
  • Invited presentation on "Accessible Tourism", (2013) at Leeds Metropolitan University, School of Events Tourism and Hospitality, UK,
  • Invited presentation on "Tourism for all and Inclusive Design Principles", (2012) at University of Northampton, Business School, UK,
  • Invited presentation on "Technology acceptance of accessible tourism information systems", (2011),  at University of Bournemouth, Business School, UK
  • Invited presentation on "Evaluating users information needs for tourism systems", (2011)  at University of Bournemouth, Tourism School, UK
  • Invited presentation on "Addressing Disabled User Requirements: A Destination Perspective", (2010) for Information and Communication Technologies in Tourism, at ENTER 2010, 10th - 12th of February, Lugano, Switzerland.

Experience in industry

Food Service Manager (2004-2005) - Events Management

Olympic Games Organizing Committee Athens 2004

Project Management

  • Definition of the information flows so as to ensure accurate, timely and effective communication between the various stakeholders
  • Financial Management (Budget Allocation and reporting)
  • Conflict resolution between Sponsors/Caterer/Organizing Committee

Operations Management

  • Suppliers / Sponsors (Order  placement, type of product requirements specification, product quality assurance, logistics)
  • Caterer (Distribution methods designation, quality of service assurance, operations  management and planning)
  • Customers (clarification of needs for  5 different customer groups, customer satisfaction measurement, problem solving)
  • Employees (supervising 201 employees)

International experience

Research Officer in e-Tourism Application Development and Evaluation (2005-2007) - Research

University of Surrey (Member of a consortium numbering 11 project partners)

Project: OSSATE (One-Stop-Shop for Accessible Tourism in Europe), funded by the eContent programme of the European Commission

Project Management

  • Create  and manage Timesheets of the research team
  • Produce project partner bi-monthly and quarterly activity reports
  • Liaise with Finance Team to prepare Cost Statements
  • Update and maintain Stakeholders Database
  • Document and report project awareness and dissemination activities

Research Activities

  • Secondary research on user requirements for eTourism (for people with disabilities)
  • Research on Accessible Tourism Information Schemes in Europe
  • Report on Accessible Tourism Supply in Europe
  • Research on End-User and External Stakeholder Requirements
  • Liaison with IS designers to specify, design and build the working demonstrator of the e-Service and the web portal.
  • Design and create the action plan for the Assessment and Evaluation Workpackage
  • Undertake an Evaluation and Assessment of the OSSATE products and services by both the End User Community and Project stakeholders
  • Produced 4 Deliverables and contributed to many others

In the media

  • Video of the presentation at World Summit Destinations for All, October 2014, Montreal, Canada
  • Video of the keynote speech at EUROPEAN FORUM OF TOURISM FOR ALL on "Digital Strategies for Destinations" Algarve, Portugal, 22-23rd October 2015.

Find out how to update your staff profile