Mr Richard Mayer
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Job title: Senior lecturer
Email: r.mayer@derby.ac.uk
Phone No: 01332 591451
Room: E312, Kedleston Road
I'm a media friendly expert
Latest news
Working with a range of blue chip clients including BP, Microsoft and O2. Latest thinking and trends in marketing
Recent publications
Contributory Chapters:
Author(s): Adrian Mackay
Title: Practice of Advertising
Year: 2004
Author(s): Dave Chaffey et al
Title: Internet Marketing, 4th Edition
Year: 2008
Journal publications:
Journal of Customer 1999 Managing Trade Marketing Relations in Relationship Management Non FMCG Sectors - A Case Study
Vol 2. No 3.
Marketing Intelligence 2000 "Back to Basics or Losing my Religion? And Planning Vol 18 Ascending Separate Stairways to Marketing
No 6/7 Heaven"
Journal of Strategic 2000 Marketing and TQM - Exploring the Divide
Marketing
Journal of Marketing 2001 Inter-Organisational Relationships
Management and Strategy Development in an Evolving
Industrial Network: Mapping Structure and
Process
Experience in Industry
Sample of Recent Marketing Training Programmes:
Pfizer - Strategic Marketing Masterclass
HSBC - International Marketing Development
Microsoft - Marketing Excellence Programme
Haringey Council - Marketing in the Public Sector
Westminster Council - Principles of Public Sector Marketing
Liverpool Council - Principles of Public Sector Marketing
Michelin - Business to business Marketing
Kimberley Clark Principles of B to B Marketing
02 - Marketing planning workshop
Velux - Marketing planning workshop
Blackrock - Marketing strategy workshop
Barclaycard - Marketing strategy workshop
Faculty: Business, Computing and Law
School: Derby Business School
Subject Area: Postgraduate & Professional
Supporting the Faculty and School vision
I link my external work with major blue chip UK and international companies back into the teaching and curriculum development. I develop the student's critical thinking and practical skills to support and enhance their employability in the future. I also inspire students to pursue their careers and continue their professional marketing development.
Teaching responsibilities
Programme leadership and delivery of the Chartered Institute of Marketing Professional Diploma and Post Graduate Diploma programme
Delivery of MSC Strategic Management - Marketing Communications and Strategic Marketing Planning modules in the UK and Africa
Delivery of Digital Marketing module on BA / combined studies marketing programme.
Research interests
Trends in business to business marketing, marketing strategy development, marketing orientation across sectors, Explore the relationship between sales, marketing and operations.
Membership of professional bodies and advisory committees
Member of Chartered Institute of Marketing
Additional Interests and Activities
My main passion lies in improving professional marketing knowledge and standards, with a particular focus on business to business marketing, strategic marketing planning and public sector marketing. I have been involved in the management and development of the professional and academic marketing programmes at the University. Alongside this I have worked on a number of marketing training projects for several prominent organisations both in the UK and abroad.
Media experience
- Radio Derby phone in on topic of Advertising Standards
- Radio Derby interview on topic of Retail developments
Undergraduate qualifications
- BA (Hons) Business Studies
Postgraduate qualifications
- MA Marketing
- PG Diploma in Marketing
