Mr Peter Allen
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Job title: Marketing Director
Email: p.allen@derby.ac.uk
Phone No: +44 (0)1332 591985
Room: S003 Kedleston Road
I'm a media friendly expert
Latest news
I just wrote the Marketing Strategy for the Arab Open University - working with my old boss, Musa Mihsein - and it's due to be presented to the Prince who funds the university in June. No pressure!
Department: Marketing Department
As Marketing Director I oversee all the marketing activities across the University including student recruitment from our various markets and our public profile through press and public relations. The Marketing Department includes Marketing Managers allocated to each Faculty, a Corporate Relations team including press officers, events and community relations; a web and publications team who deliver all our prospectuses and look after the University website; Education Liaison represent Derby at UCAS fairs and in regional schools promoting the Progression Scheme; we also have marketing officers and student placements. The majority of our team is based at Kedleston Road and we have a team at Buxton. I have a dotted line managerial responsibility for the faculty based marketing officers too.
Our current focus is on supporting growth in recruitment for postgraduate, international, EU online, part time, and FE markets plus maintaining our excellent position in the UK undergraduate market. We look after the overall branding of the University and have recently launched our new strap line 'your life, your future, your university'.
Externally I work with Marketing Derby on projects of mutual interest, with Derby Tourism and I am a board member of CIN the Creative Industries Network which meets at Quad.
Professional interests
Interested in innovation and creativity and boosting these across the team and the University as a whole. I try to take a holistic view of marketing which starts with what our customers expect from us and how we can deliver this effectively and consistently. Once you've got that right, then you can start looking at branding and design.
Currently excited about using the lessons we've learned in growing UK undergraduate numbers on new audiences such as international students.
Additional Interests and Activities
Outside work I am a 'keen' runner, drummer, into lots of different types of music and seemingly obscure tv shows from America.
Media experience
Interviews on BBC Radio Derby, local TV, local press
Undergraduate qualifications
- BA (Hons) English , London University
Postgraduate qualifications
- Diploma in Management Studies , Henley Management College
- CIM Postgraduate Diploma , Chartered Institute of Marketing
