Hildegard Wiesehofer-Climpson
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Job title: Senior lecturer
Email: h.wiesehofer@derby.ac.uk
Phone No: 01332 591435
Room: E312
Recent publications
Walks around Middleton - published 2011
Range of academic publications pre-2005
Experience in Industry
My industry experience precedes the position at the Universty of Derby, when I worked as a Marketing Consultant for a range of blue-chip organisations (e.g. Pedigree Petfoods, Weetabix, Plysu, Hunting Oil etc.). Prior to this I was employed as Marketing Manager at a computer peripheral company (Datatrade Northampton), where I was responsible for all aspects of marketing.
Projects carried out whilst at the University of Derby include a "Usage Study of Green Spaces" for Derby City Management Team, an Expectation and Satisfaction Study for Trent busses, Analysis of service delivery and development of Blue-print for a regional firm of lawyers.
My work as psychotherapist and volunteer for Derbyshire Rape Crisis has given me a solid grounding in the mental health service/ sector and volunteering at the National Stone Centre has provided me with insights into Not for Profit organisations engaged in the area of leisure, museums and in the arts.
Faculty: Business, Computing and Law
School: Derby Business School
Subject Area: Marketing
Supporting the Faculty and School vision
I consider it my responsibility as senior lecturer to develop programmes, modules and sessions that engage students and to provide up-to-date and relevant material to each customer group. Wherever possible, I try to create assessments that link in with the needs of local organisations in order to provide our students with a real-life context for their learning. One such project resulted in a staff excellence award.
I also encourage students to take ownership of their learning and provide opportunities to discuss their learning both through extensive email contacts and during student drop-in sessions.
Teaching responsibilities
Module leader for the following modules:
Undergraduate: Global Consumer Behaviour
Postgraduate: Brand Excellence
Global Strategic Positioning
Member of teaching team for the following:
Developing Skills for Business Leadership
Research Methods
Residentials (2 Full time, 12 hrs each)
Research interests
My research interest lies in the cross-over area between marketing and psychology. This includes customer (both internal and external) behaviour, perceptions and expectations; the design of products and services and their impact on both the customer and on organisational endeavours to achieve their objectives;
I am also interested in aspects of learning, skills acquisition and professional development and in the design of tools and techniques to facilitate independent learning.
Membership of professional bodies and advisory committees
BACP, CMI and Patient Liaison committee
Additional Interests and Activities
My professional, commercial and personal interests can be encapsulated as: passionate about development and about creating win/win/win for all parties involved in exchanges. My underlying values are humanistic, which means that I am optimistic about the ability for organisations and individuals to grow and change in a way that is free from harm and sustainable.
My personal interests are wide-ranging and include swimming, walking, dry-stone walling, gardening, keeping animals, playing classical guitar and travelling.
Postgraduate qualifications
- MA Marketing Management
- MA Integrative Psychotherapy
- DipM
