Shakespeare's Success

2 June 2011

Richard Shakespeare

In 2010, Richard Shakespeare applied for almost 2,000 jobs in his quest to find employment following redundancy before deciding to set up his own business.

He could never have imagined that just 12 months later he would be launching his second business venture. Both are based at the iD Centre, in London Road, a business incubator centre managed by the University of Derby.

Richard became an independent disability consultant in 2010, working with a variety of both public and private sector organisations to help them improve their services, facilities and procedures relating to all issues of disability.

With over 11 million people in the UK covered by equality legislation with a combined spending power of £80 billion per year, Richard believed there was a business opportunity in helping organisations tap into this whilst at the same time making services more accessible to market.

His website is now well established within the Midlands business community and his client list is growing on a weekly basis.

Richard is now planning to use his experience to help other people thinking of becoming self employed with the launch of Business Brain Training - which will offer unique business training and a mentoring service.

It was whilst attending a training course to help develop his business that Richard met business trainer and would-be business partner, Mike Howsley. Mike has been a training specialist for more than 30 years, and, like Richard decided to start his own business following redundancy several years ago.

Together they have set up Business Brain Training, which promises to offer honest and realistic guidance on self employment from people that have done it themselves. The training covers all the elements of starting a business, including looking at whether self employment is the right choice for you, how to utilise social media to get your message out to customers, removing some of the misconceptions around tax and how to build a successful business.

Richard and Mike understand all too well the finance and cash flow implications of starting a new business, so part of the course focuses on accessing support services, applying for funding and making the best use of free resources.

The company also plans to offer its service to local businesses that are faced with making cut-backs and redundancies, so that their former employees are prepared for redundancy. Richard and Mike will help employees that are being made redundant to update their CVs, look for new jobs and give advice on starting up their own business.

Commenting on the launch of Business Brian Training, Richard said: "I know first-hand just how daunting an experience it can be to be faced with redundancy, so I am delighted to be able to launch this unique new service, which is dedicated to helping people who are in the same position as I was last year.

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Mike added: "I have helped thousands of people start their own business over the years, and so I know exactly what it's like to take an idea and transform it into a successful business. I am keen to help people avoid some of the common mistakes made when launching a new venture."

"Our aim is to deliver the building blocks to starting a business in a way that people can understand and to make them realise that it is achievable without spending thousands."

Louise Jones, Business Incubation Manager at the iD Centre said: "We are thrilled to see Richard doing so well and growing his business, we know business incubation helps businesses survive and grow and Richard and Mike are a great example of this."

The iD Centre is a fully serviced business incubation facility, offering subsidised office space coupled with a business support programme. The centre has32 fully furnished office units ranging from 105 sq ft to 438 sq ft.

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