Marketing Masterclass With Business Brains

25 October 2010

Charlotte Morrison, Executive Director of Client Services

Charlotte Morrison, Executive Director of Client Services at Landor Associateswill be speaking at the Enterprise Centre.

The speakers will be showing in their masterclass how, in the 'din' of global choice and competition, companies can produce quality marketing, branding and customer service 

Dawn Whitemore, Head of University of Derby Corporate.

Experts in branding and customer relations will hold a free masterclass for business people at the University of Derby's Enterprise Centre, hosted by University of Derby Corporate.

John Leathem, Director of Customer Relations:Ford Retail at the Ford Motor Company, and Charlotte Morrison, Executive Director of Client Services at leading brand consultancy Landor Associates, will be speaking at the Enterprise Centre, at 37 Bridge Street, Derby, at an event beginning at 5.45pm on Wednesday 27 October.

A limited number of seats are still available to attend this event but they are likely to go quickly and people must register their wish to attend in advance. To book a place contact Rob Fowles at University of Derby Corporate, the University's business-to-business arm, on 0800 678 3311 or email udc@derby.ac.uk.

Charlotte Morrison leads Landor's consumer brands practice with overall responsibility for its development. She will be drawing on her work with the Morrisons supermarket chain, to illustrate how to improve business performance by linking it to brand strategy.

In his presentation, John Leathem - who has had a 20 year career with Ford in sales and marketing - will describe how the company has transformed its customer service and business performance, to produce positive results across its dealerships.

Dawn Whitemore, Head of University of Derby Corporate, added: "The speakers will be showing in their masterclass how, in the 'din' of global choice and competition, companies can produce quality marketing, branding and customer service."

The two speakers will also pass on the benefit of their experience to the University's Derbyshire Business School students in a session during the afternoon of 27 October ..

John Dakin, Senior Lecturer in Marketing at the University's Derbyshire Business School, added: "We're delighted to welcome such highly experienced and knowledgeable professionals."

For further information please contact Press and PR Officer Sean Kirby on 01332 591891 or 07876 476103, or email s.kirby@derby.ac.uk.

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