Graduate Switches Computer Bytes For Tasty Bites

15 July 2011


David and Michelle with the replica Royal Wedding cake

We wish them every success with Cameo Cupcakes

Laura Ratcliffe, Alumni Relations Officer at the University of Derby.

Derby's newest cake shop will open on Monday,18 July, in Westfield Derby - and it's giving shoppers the chance to order a cake like that of Royal couple Kate and William.

Cameo Cupcakes in Westfield's Theatre Walk is a business venture by David Hollinshead and his wife Michelle, both from Spondon, Derby.

David said: "We chose to replicate the Royal Wedding cake as something eye catching for the shop window for our opening.

"We have a mock-up of the Royal couple's actual cake and we hope we'll be getting plenty of orders from couples wanting our take on that cake for their wedding day."

Cameo Cupcakes employs six members of staff, selling a range of homemade cupcakes and brownies, supplying Derby cafes and corporate clients.

The cake business was a complete change of career for David Hollinshead, 42, who graduated in 1989 from Derbyshire College of Higher Education (which became the University of Derby) with an HND in Computer Studies, and enjoyed a successful career as a computer software consultant.

David and Michelle were living and working in Sydney, Australia, where cupcakes are incredibly popular, when a change in circumstances meant the couple moved back to the UK. They decided a cupcake shop was exactly what the people of Derby were missing.

They were proved right, as after the success of web business and a unit on Derby's Eagle Market, Cameo Cupcakes has had to expand into its new larger premises to satisfy a growing number of customers.

Laura Ratcliffe, Alumni Relations Officer at the University of Derby added: "It's great to hear about David's new business and to welcome him and Michelle back to Derby. We wish them every success with Cameo Cupcakes."

Find out more about Cameo Cupcakes range of products and services at website

For further information please contact Laura Ratcliffe, Alumni Relations Officer, T: 01332 591368, M: 07768 091248 E:

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