Derby County Helps Children Get Down To Business

12 October 2011

John coyne and tom glick

The Vice-Chancellor Professor John Coyne with DCFC CEO Tom Glick

The Club and the University have a common interest; helping young people unlock their potential, and ensuring they aspire to be the best they can be. 

Professor John Coyne

enterprise academy

Members of DCFC's new Enterprise Academy scheme

Derby County in the Community are delighted to announce that they will be coaching children in the rules of business as part of the Football Premier League's nationwide Enterprise Academy (PLEA) scheme.

Derby County FC Chief Executive Officer (CEO) Tom Glick celebrated the launch with players and partners at the University of Derby's Enterprise Centre today, Wednesday October 12 2011.

In an exciting new partnership with the University of Derby, Derby County in the Community has been successful in its application to the Premier League to join 13 schemes across the country which have already delivered this exciting programme to more than 35,000 children in 210 schools.

Designed for year nine schoolchildren, the Premier League Enterprise Academy (PLEA) scheme aims to educate pupils about various aspects of running a business by using the host professional football club as a case study. Pupils learn about a range of issues that are crucial in the successful running of a business like Derby County Football Club including advertising and marketing, PR and customer services.

Adam Thorley, from Derby County in the Community, said: "Through the programme we hope to engage with over 400 students from secondary schools across Derby City and Derbyshire.

"The project also hopes to build on existing relationships with our Business and Enterprise schools such as Bennerley, Wilsthorpe and Bolsover and enhance existing programs already in place at Merrill College, Anthony Gell School, Lees Brook Community Sports College, Kirk Hallam Community Technology & Sports College and Derby Moor Community and Sports College.

"However, a vital element, not just to the success of the bid but also in terms of adding value to the programme, is the support of the University of Derby. Building on the existing relationship between DCFC and the University, our PLEA program will utilise the expertise and knowledge of the staff, and raise the children's aspirations to achieve academically."

The University of Derby's Vice-Chancellor, Professor John Coyne, welcomed Derby County FC players and partners in the PLEA team to the Enterprise Centre and expressed how happy the University was to be working with the football club to deliver this innovative and inspiring business programme to young people across Derby and Derbyshire.

He said: "The Club and the University have a common interest; helping young people unlock their potential and ensuring they aspire to be the best they can be. I am sure that by getting the chance to work with an iconic sporting team like Derby County through this academy, many children within our community will become engaged with business and enterprise."

Another exciting element of the PLEA is the 'Premier League Enterprise Challenge' which involves all participating schools pitching ideas, Dragons' Den style, relating to a soon-to-be-announced theme to a panel of experts.

The winning team goes on to represent Derby County Football Club in the finals at the home ground of last year's winners, Tottenham Hotspur.

For more information on Derby County in the Community visit their website: 

Should you or your school want further information about how you can get involved with the PLEA, please contact Adam Thorley at DCFC on 01332 667575.

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