Bowls Team Show Their Fashion Colours

27 August 2010

West End Bowls

Derby West End Bowls Club members in their new strip at their clubhouse. Front of picture is George Riley, club President.

This partnership between the club and the University has proved of great benefit to both of us 

Peter Walker, Community Relations Officer at the University.

West End Bowls

Taster session match at Derby West End Bowls Club with members and University staff

Members of one of the country's oldest bowls clubs are sporting a new designer top and badge thanks to fashion students at the University of Derby.

Derby West End Bowls Club, in Derby, was established in 1913 and will soon be marking its centenary. They have teamed up with the University, whose Britannia Mill site in Markeaton Street is next door to the clubhouse and green, to help attract new members.

Students on the University's BA (Hons) Fashion Studies degree course competed to design a new sports top and badge for the club earlier this year. Members have now donned the winning design for league matches and their latest bowls 'taster sessions', where they pass on their knowledge to University staff and Derby residents interested in taking up the sport.

The smart top features a white front, back and collar with royal blue sleeves and side strips. It has the University of Derby's logo on the right sleeve and a new breast badge showing the figure of Britannia - inspired by the statue that once stood on top of the University's Britannia Mill site next door to the club - with the DWEBC initials underneath.

It was designed by University Fashion Studies degree graduate Ravinder Matharu, 23, from Birmingham. He received a £100 prize. Around 100 tops were then manufactured.

George Riley, President of Derby West End Bowls Club, said: "There can't be many local bowls clubs that have their own team strip designer.

"It looks great when we're in competition, which is very good for team spirit."

Peter Walker, Community Relations Officer at the University, added: "Like many other University staff I have become a member of the Derby West End Bowls Club and can now sport my own custom designed club top.

"This partnership between the club and the University has proved of great benefit to both of us."

To learn more about the University's Community Relations projects, and to see a video about its work with Derby West End Bowls Club, visit website www.derby.ac.uk/press-office/unitube/derby-west-end-bowls-club.

Anyone interested in taking up bowls and joining Derby West End Bowls Club can get more information at its own website at www.derbywestendbowls.com.

For further media information please contact Press and PR Officer Sean Kirby on 01332 591891 or 07876 476103, or email s.kirby@derby.ac.uk.

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