Market research
Market research can be lengthy, exhausting but exciting when you get results!!
The aim of Market Research in the Marketing Department is to support the university's central marketing strategies, faculty marketing activity, and university departments with questions that need answering, leading to informed decision making.
Things we can help with:
- Qualitative and Quantitative analysis
- Questionnaire/ Survey design
- Focus group planning and moderation
- Telephone/desk research
- Competitor analysis
- Portfolio development
- Evaluation of student attitudes
- Effectiveness of campaigns/publications
- Mystery shopping
- Data interpretation
- Web usability testing
For Markeat research support please contact Central Marketing on ext. 1981
Contact Sarah Byrne, Market Research Officer, to discuss your Market Research requirements.
Login here, to read Market Research reports.
If you would like to receive a username and password please contact the Marketing Department on Extension 1044.
