Peter Allen
Peter Allen
Marketing Director
Location
S003
Telephone
01332 591981
Ext
1981
What I can help with
Making sure you are supported by your Marketing Manager, your PR Officer and other members of the Marketing team as required. Strategic issues on any marketing related topic (communications, recruitment, relationship building). Reviewing each stage of the marketing and recruitment process in your area including drawing up plans, training staff, mystery shopping etc.
I'm also involved with looking at our B2B marketing approach and our approach to the community to see if we can do this in a more co-ordinated and effective way. I'm involved in supporting the University's drive to increase recruitment among part time, online, postgraduate and international students. I'm also involved in a project looking at improving our league table position.
I'm passionate about bringing a common sense, customer orientated approach to every area of University activity so that we can distinguish ourselves with our customers and do things more efficiently. If you'd like help reviewing your area with this in mind, I'd be happy to help.
My background
Career highlights include 4 years at The Samaritans head office with PR, fundraising and Direct Marketing; 3 years at Leicester University on fundraising, PR, Alumni and marketing; 4 years at Aston University as Head of Marketing and Communications then 4 years at Riley Advertising (education marketing on a commercial basis). I've been at Derby since November 2005. I'm an English graduate (London University) with a Diploma in Management from Henley and a CIM postgraduate diploma. When I'm not thinking about marketing (which is most of the time), I can be found playing the drums.
