The Marketing group
Find out more
Marketing group members:
- Kuldeep Banwait
- Ian Churm
- Dr John Dakin
- Ofer Dekel
- Julie Hilton
- Richard Hucker
- Dr Alison Lawson
- Dr David Longbottom
- Richard Mayer
- Nick Turner
- Hildegard Wiesehofer-Climpson
So you think you know what marketing is all about?
Marketing is advertising isn't it? Or maybe it's selling? Yes and no!
In fact, marketing is a rich and diverse subject area, covering strategy and planning as well as operational tactics and consumer psychology.
Marketing planning involves coming up with a strategy, doing research and setting ways of measuring success. Before that, though, you have to consider the brand, fashions and trends in the market and the way consumers behave.
Suppose you want to go international - well, that's a different thing altogether. Just ask Microsoft or Apple! You need to consider international marketing issues, global positioning and sustainability.
Just choosing the right promotional tools to reach the target market needs careful thought, and will depend on whether you are dealing with products or services. You might use advertising, direct marketing, digital marketing, public relations, sales management or any other of a range of communications tools available to marketers in a changeable environment.
About us
The Marketing group has expertise in all areas of strategic and operational marketing. Led by Gail Thrippleton, we're a group of experienced marketers keen to see the next generation of marketers develop here at Derby and at our partner institutions in Malaysia, Malawi, Botswana and Greece.
Events and debates
Recent events hosted by the Marketing group for our marketing students include guest speakers from Ford Retail UK and Landor, a large branding agency, as well as a lively debate on ethical consumerism where students from Botswana joined Derby students by video link.
The Marketing group blog
Check out the marketing group blog where news and views and material from events are available at the click of a button - take part in the marketing community at Derby!
The Marketing Society
Students on marketing courses here at Derby run the Marketing Society, providing opportunities for networking and discussion, as well as organising events.
