The Digital Marketing module
David Formy - Advertising agency consultant
Annemarie Hanlon - Managing Director, Evonomie Ltd
The fundamental aim of marketing is to create value to the consumer, thereby creating satisfaction and loyalty. Organisations need marketers who truly understand marketing and the tools and techniques needed to deliver extended capabilities, greater business opportunities and who bring new ways to connect and interact with the consumer.
Digital marketing is a highly specialised and developing discipline. During this module you'll examine potential marketing applications, related digital technologies and the implications of digital marketing on marketing strategy, research and tactics.
Digital Marketing is taught in the second stage of the BA (Hons) Marketing and Brand Management , BA (Hons) Marketing and Advertising Management, Marketing (Joint Honours) and BA (Hons) Business Studies degrees.
Learn from industry professionals
We have leading industry professionals coming in to our lectures to talk to you about their business and how they use digital marketing. They present interactive sessions with live web demonstrations, group discussions, case studies and activities. Recent presentations include:
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Understanding the online marketplace
David Chaffey, E-marketing consultant for the Chartered Institute of Marketing (CIM) -
Integrated digital strategy and implementation, using social media for business or blogging
Rene Powell, advertising agency consultant -
Strategy campaign planning and multichannel integration
David Formy, advertising agency consultant -
Display advertising and affiliate marketing
Murray Carmichael-Smith, Group Managing Director, BCS Creative -
Online customer experience and branding
Annemarie Hanlon, Managing Director, Evonomie Ltd
"We've taken the opportunity to engage with a number of external digital marketing practitioners in the deliver of this module. This provides our students the opportunity to interact with and receive the latest best practice case studies and up to date knowledge from people who are leaders in their field."
Richard Mayer, module leader
What our students say
"I found the lectures highly useful and informative. The use of industry techniques and examples strengthened our understanding, which painted a clear picture of digital marketing."
Neil Dosanjh
"The module has been really useful for me coming from a non-marketing background. Even when we've covered areas, like Google Analytics, that I'm familiar with I've discovered something new and started using it in my work."
Charlotte Hancock
