Charles Hancock - A PhD on the management area of systems thinking and organisational change
Charles Hancock
Charles Hancock's research is looking in detail how internal marketing is used to communicate change throughout an organisation.
Systems thinking is aimed at the customer attaining the best value from a given service or product. This research aims to deliever a framework that will enable organisations to successfully implement change intervention programmes and increase the chances of the intervention being sustainable, while keeping the customer at the forefront throughout.
Concentrating primarily on the service sector, the study will review how change programmes are successfully implemented and more importantly examine how changes are sustained to ensure that the improved way of working is maintained.
Charles' research is looking in detail how internal marketing is used to communicate change throughout an organisation - starting a transformation programme with the right message sends out the right signal to the employees involved in the change. This is an important aspect of change intervention and it's the underpinning foundation that leaders need to be aware of prior to launching any business transformation programmes.
