Marketing (Joint Honours)
When can you start this course? | UCAS code | Fees | Course length | Entry requirements
What is joint honours?
With joint honours, you can study for an honours degree in two or even three subjects. Find out more about joint honours, including what subjects you can combine with this one.
Why choose this course?
- You'll get a wide range of practical, creative and academic skills to thoroughly prepare you for a career in marketing or business management.
- Our academics fill the course with their varied experiences of real life marketing. You'll learn how marketing really works - from branding and reputation through to sustainable marketing.
- We give all of our budding marketers the widest range of relevant teaching.
- You'll benefit from guest speakers from industry and professional bodies, so you can apply what you're learning to real situations.
- You can take an optional placement year.
About the course
Marketing is available as either a major, joint or minor pathway in the joint honours degree programme.
Modern day marketing is all about developing ways of better understanding consumers, their lifestyles and choices. It's a popular subject, which will suit you if you're looking for a career in advertising and the media, communications and public relations, sales, promotions and events management, market research, marketing management and operations.
It also gives you a good base for broader careers in business, management or administration.
At stage one we introduce you to the fundamental principles of marketing. At the second stage you'll focus on communications, including advertising methods and the media and on market research methods and the processes involved in understanding customers and their behaviours. Options are available, depending on the pathway you choose, allowing you to specialise. You can choose to take a placement year in your third stage, or progress straight to the final stage where you'll be studying the strategic aspects of marketing and the implications for organisations in a global environment. Study your degree and gain professional body qualifications.
You'll be taking modules that are accredited by key marketing professional bodies. The Marketing (Joint Honours) pathway is one of only a few marketing courses in the UK that is accredited by The Chartered Institute of Marketing (CIM) for a Dual Award. This Dual Award means that, depending on the modules you select, while you are studying for your qualification you also have the opportunity to work towards achieving the CIM Professional Diploma in Marketing as part of your degree programme, enabling you to graduate with an enhanced qualification that is sought after by employers. This additional professional qualification makes you more marketable by distinguishing you from other candidates and is another important step in your career development.
In addition, with appropriate work experience you will be eligible to join The Chartered Institute of Marketing with associate or member status and signatory letters ACIM or MCIM.
You'll also achieve Institute of Direct Marketing professional qualifications, dependent upon the modules you select.
Find out more about what subjects and modules you'll be studying...Your career
- When you graduate, you'll have the skills and confidence to work in a variety of business or marketing roles. You'll be able to add value immediately within a variety of marketing focused roles.
- Increasingly employers are seeking staff with good customer and marketing skills, so careers in marketing or in general business management can successfully be achieved.
- You can continue your studies with a masters degree here at Derby Business School. Take advantage of the 10% alumni discount.
What our students say
"Marketing is rewarding in many ways. Not only through the grade you receive at the end of the semester but also the skills you develop through the year through working with other students and independent study - you learn so much more than you could possibly get out of just reading a textbook."
Claire Tilley
How you'll learn
We use a wide range of teaching methods including formal lectures, problem-solving tutorials, seminar discussion groups, group and individual projects and directed reading.
How you're assessed
You'll be assessed by a combination of continuous assessment and examinations.
Start dates
If you're from the UK or EU you can apply to study this course in:
- September 2012
If you're from a country outside the EU you can apply to study this course full time in:
- September 2012
UCAS code
Popular courses that can be combined with Marketing include:
- Business Management
- Human Resource Management
- Accounting
- American Studies
- Law
- English
- Theatre Arts
- Popular Music Production
- Creative Writing
Fees
This is a classroom based subject.
UK/EU students
Full time:
- If you combine this subject with another classroom based subject or a resource intensive subject it will cost £6,995 per year.
- If you combine this subject with a specialist subject it will cost £7,495 per year.
Part time:
You usually take 18 of these modules in total for your course
- Modules from classroom based subjects will cost £875 per module.
- Modules from resource intensive subjects will cost £935 per module.
- Modules from specialist subjects will cost £1,000 per module.
International students
Full time:
- If you combine this subject with another classroom based subject or a resource intensive subject it will cost £9,700 per year.
- If you combine this subject with a specialist subject it will cost £9,975 per year.
*These fees apply if you're starting this course between September 2012 and August 2013. We recommend you check fee details with us though, as they can change. Costs can increase each year.
More information about our fees for September 2012 and the support available
Course length
Full time: three yearsEntry requirements
Our entry requirements are usually 260-300 UCAS points from A levels or equivalent ...
