MSc International Business

What will I cover in this module?

In the current employment market, successful careers can no longer be built on educational qualifications alone. If you are looking to move into leadership and management positions, you must develop a portfolio of transferable skills at
a professional level.

The overall aim of this module is to enable you to use reflective and personal development planning processes (PDP) to identify, and provide evidence of, your learning and development. You will gain skills to help you identify your own weaknesses, opportunities and threats and find ways to address these.

This will prepare you for the ongoing demands of your career and the need to take control of your own continuing professional development.

How will I be assessed?

100% coursework

• 2,000 word in depth reflective statement on development during the m:odule with references to evidence within the portfolio of achievement
• Detailed personal SWOT analysis
• Current CV
• 12 month development plan.

How many credits is it worth?
15

What will I cover in this module?

Module description

Independent Study normally forms a significant part of a master's programme. This is a major piece of independently researched work, providing an opportunity to carry out an in-depth investigation of a management problem or issue that should normally have a strategic dimension which addresses organisational issues and provides a process for solving management problems.

Independent study will provide you with the opportunity to use and enhance the knowledge and intellectual skills gained during the course, by means of an extensive investigation of a significant management area. The module provides an opportunity for those studying any of the specialist programmes to explore an in depth topic relevant to that programme. It also provides the opportunity for you to reflect on the research experience and use what you have learned to guide their future development via a reflective statement and development plan.

As a result of developing and applying an analytical framework based on a real management issue, participants will be able to enhance your own competencies for undertaking future management research and analysis, will be better able to evaluate the research analysis carried out by others and will be better able to plan their own development.

Learning outcomes

On completion of the module, you'll be able to:

1. Act autonomously in designing a research project that critically evaluates a management problem or issue to a professional standard. The topic should be relevant to the title of the programme and should meet the Universities ethical guidelines
2. Develop and work within an appropriate research methodology to investigate the problem or issue, reviewing pertinent literature and demonstrating strategic awareness within the discipline of the pathway.
3. Reflect on the process of undertaking a significant piece of independent research using the ideas and concepts from the course and plan their future development.

Areas of study

The independent study represents a major learning experience for participant, providing an opportunity to pursue in considerable depth and with suitable academic rigour a specific area of management and/or strategy, building on the study of relevant concepts, models and paradigms.

Each study will be supervised by an Independent Studies Supervisor, appointed by the Business School. At the beginning, and as part of this module, a dissertation/project proposal will be individually negotiated and assessed. The proposal will form 10% of the overall assessment for the module and will have to demonstrate that the proposed research meets the Universities ethics guidelines.

The final work will comprise a dissertation, project or action-based study plus a reflective statement and development plan and will be independently assessed by two tutors, one of whom will be the Independent Study Supervisor. It may take the form of dissertation, project or individually based reports or an action based study. Collaborative arrangements are permitted whereby students participate in a joint group study. Where this happens, a means by which individual effort and contribution are to be assessed will be established and documented at the outset, with the supervisor.

The following lengths of the submitted work will be the norm:

Research Proposal - 2000 words
Dissertation - 12,000 - 15,000 words
Project - 6,000 - 8,000 words
Action-based study - 6,000 - 8,000 words
Reflective statement and development plan - 1000 - 1500 words

How will I be assessed?

100% coursework

Coursework 1 - 10% - Research proposal

Coursework 2 - 90% - Dissertation/Project report

How many credits is it worth?
45

What will I cover in this module?

Module description

International business involves commercial activities that cross national boundaries. It involves the international movement of goods, capital, services, employees and technology. In the current international trading climate a large number of businesses operate internationally so that an awareness of the major issues in international business is essential for any student of international commercial law. Law does not operate in a vacuum. It is therefore essential for you to understand the variety of contexts in which international commercial law is relevant.

Areas of study

• Globalisation
• Theories of international trade and investment
• Regional economic integration
• Market entry strategies and strategic alliances
• International financial management
• International employee relations

On completion of the module you'll be able to analyse and explain key theories of international trade and also to relate theories of international trade to the legal context and explore the relationship between law and business.

How will I be assessed?
100% coursework - Individual paper (3,500 word limit) on a topic (negotiable) on Business internationalisation.

Reading list

Core text

Rivera-Batiz, L.A. and M.A. Oliva (2004), International Trade Theory, Strategies, and Evidence, Oxford University Press

Books, journals and web based materials as directed in the module handbook.

How many credits is it worth?
15

What will I cover in this module?

Module description

In today's world it is impossible to understand and analyse a country's domestic economic situation without considering its international economic interactions.
This module seeks to provide a deeper understanding of the macroeconomics of open economies. The module will first cover international trade, analysing trade theory, trade patterns and their effects on world's economies and examining national trade policies. Second, the module will turn to international finance, dealing with the international financial environment, international capital flows, balance of payments issues, foreign exchange markets and the interdependencies between international transactions and national monetary and fiscal policies.

Learning outcomes 

On completion of the module, you'll be able to:

1. Explain the theoretical underpinnings of international trade and investment.
2. Critically evaluate the effectiveness of national macroeconomic policy in an open economy.

Areas of study

• Globalisation
• International Trade Theory
• Balance of Payments and National Trade Policy
• Foreign Exchange Markets, Exchange Rate Determination, Trader/speculator behaviour
• Macroeconomics in an open economy

How will I be assessed?
100% coursework - Individual paper (3,500 word limit) on a negotiated topic

Reading list

Core text

Krugman, P. R., M. Obstfeld (2006), International Economics: Theory and Policy, Addison-Wesley

How many credits is it worth?
15

What will I cover in this module?

Module description

Communication is an important element of contemporary marketing. In recent years concepts of cross-cultural, multi cultural, intercultural and cross-national communications have converged, which has resulted in generalisations, which have little meaning given the extent of multi-culturalism in many societies.
The aim of this module is to develop your understanding of integrated marketing communications theory and practice in a cross cultural context. The module examines the impact of culture on marketing communication, in particular the various marketing communication tools and enables you to creatively apply the gained knowledge in practical situations.

Drawing on theoretical frameworks and practical applications of marketing communications, cross cultural psychology and customer behaviour, the module will enable you to identify, critically evaluate and apply relevant knowledge and develop viable solutions to complex cross cultural communication challenges.

Marketing Communication explores cultural differences and similarities as well as a structure of how to apply this knowledge to the management of marketing communications. Offering a mix of theory and practical applications, the module reviews classification models of culture and the consequence of culture for all aspects of marketing communications by providing many examples of marketing communications from various parts of the world. It highlights the importance of defining cultural differences and identifying cross cultural segments to better target consumers for improved effectiveness of marketing communications activity.

Learning outcomes

On completion of the module, you'll be able to:

1. Critically evaluate the way cultures operate, their similarities and differences and their impact upon cross cultural marketing communications.
2. Critically appraise and apply their knowledge of cross cultural marketing communications to respond effectively to the subtleties, challenges and opportunities involved.

Areas of study
 
• Cross cultural marketing communications - issues and challenges
• Cross-cultural understanding of customer behaviour /markets
• Relationship between cultural variables and human behaviour and the implications for marketing communications from a cultural and cross-cultural perspective
• Standardisation and adaptation of marketing communication campaigns across cultures
• Managing cross cultural marketing communications - tools and techniques
• Impact of internet and digital technology
• Developing a framework for cross cultural communication competence  

How will I be assessed?

100% coursework

Either an individual project or assignment that clearly demonstrates your understanding of the ways communication varies across international and / or national cultures, and applying these understandings in order to present a set of recommendations for more effective and targeted communications.
This must be underpinned with relevant academic concepts and applied professional practice
You will be given opportunities, through both formative and summative assessments, to reflect on your learning to support professional and personal development. 3,500 words.

How many credits is it worth?
15

What will I cover in this module?

Module description

This module aims to equip you with an understanding of the processes and ways in which knowledge is developed, understood, and applied. As such the module initially focuses on the social and (social) scientific construction of knowledge from an ontological and epistemological perspective.

The module then focuses on methodological issues of a more applied nature in terms of different types of 'research', selection of research 'problems' and construction of aims, and fundamental methodological strategies such as qualitative versus quantitative data, deduction versus induction etc.

The evaluation of a range of research techniques and development of research skills in terms of data collection and analysis and the management of a research project are is the final element of the module.

The module will require you to design a research project and prepare a proposal so will provide experience in producing reports to professional standards.
Learning outcomes

On completion of the module, you'll be able to

1. Understand and critically evaluate the way in which knowledge is created.
2. Formulate appropriate research aims and objectives and devise an appropriate methodology and rigorous programme of research appropriate to the level of study
3. Understand and apply a range of research and analytical techniques

Areas of study

This module represents a major learning experience for the participant, providing an opportunity to not only develop a range of practical skills required to read, understand and critically evaluate academic literature; but also understand the foundations upon which knowledge is created and disseminated.

The content of the module is constructed around four key themes:

1. The ontological and epistemological foundations of management research (as part of the social science arena), and, hence, the different ontological foundations for the development of knowledge.
2. Methodology and research strategy in terms of research approach (inductive vs. deductive); types of data (qualitative vs. quantitative), access to data (e.g. sampling strategies), and quality of data (e.g. validity, generalisability, or situational).
3. Research methods - the tools and techniques used to identify data sources; capture data; record data; and analyse data.
4. Finally the module will draw all the themes together by way of evaluating the content of a research proposal.

How will I be assessed?

100% coursework

You will produce a comprehensive research proposal for a project at Masters level. You will be required to plan a programme of research, setting an overall aim with appropriate objectives derived from your ontological position, critically reviewing the relevant literature, devising an appropriate methodology including appropriate choice and use of research methods and techniques. 3,500 words

How many credits is it worth?
15

What will I cover in this module?

Module description

Organisational learning is argued to be a critical process affecting the success or otherwise of organisations, for example in achieving competitive advantage. The efficiency and effectiveness of the process influences performance outcomes. Therefore attention needs to be given to examining and improving organisational learning. This is often achieved through mechanisms and techniques associated with knowledge management. Learning and knowledge are intertwined as the former is a necessary condition for the creation of the latter. There is therefore an established connection between the two concepts. This module will explore that connection and the implications for and applications in professional practice. 

Knowledge is the new, expandable source of economic wealth. There is an emerging recognition that the inherent intellectual assets - effectively exploited through innovation - are the most valuable resource of any organisation. Innovation encompasses the full spectrum from creative idea generation through to full commercialisation. Successful innovation depends on converting knowledge flows into goods and services. Collaboration, replaces the competitive (win/lose) paradigm, which is prevalent in many businesses today, with win/win benefits based on pooling competencies - knowledge, know-how and skills.
 
Today, evermore the conclusion is reached that 'knowledge management' is an umbrella term for a variety of organizational activities, none of which are concerned with the management of knowledge. It may include knowledge creation, knowledge valuation, knowledge discovery, knowledge storage and knowledge sharing. Increasingly, knowledge is not only a key business driver, but also supplies part or all of the 'value-added' that organisations deliver to their customers.

One of the most sought-after of benefits of Knowledge Management is an improved capacity to continuously "know what we know' and to exploit it in a way that maximises competitive advantage.

You will investigate the characteristics of a broad range of strategies within the current dialogue around knowledge management and consider the roles of enablers such as people, process, content and technology in planning and managing knowledge initiatives to reinforce, support and/or strengthen the knowledge environment. Topics covered are largely driven by current developments within knowledge management and include topics such as: building knowledge cultures, creativity and innovation, organisational memory, facilitating communities of practice, managing content, value creation and knowledge transfer.

By subject end, you will be able to propose appropriate strategies for creating, sharing and using knowledge to achieve goals at both a group and organisational level.
 
Learning outcomes

On completion of this module, you'll be able to:

1. Critically evaluate the meanings attached to the concepts of knowledge management and organisational learning and associated theories.
2. Critically articulate appropriate organisation-based knowledge management strategies and programmes which promote, facilitate and exploit processes of organisational learning taking account of a range of contextual factors.

Areas of study

The subject draws on case studies, the latest literature and discussion in knowledge management to explore topics related to knowledge management strategies and implementations, such as:

• Defining and exploring knowledge management and organisational learning
• Creating and sustaining a knowledge sharing culture
• Communities of practice
• Creativity and innovation
• Developing human and social capital
• Using technologies to support knowledge
• Building and managing the knowledge repository
• Management of intellectual capital
• Business narratives and storytelling
• Implementing knowledge management strategies - managing risk and change
• Communicating and branding knowledge interventions
• Leadership and sponsorship
• Approaches to measuring and accounting for knowledge assets, value adding and leveraging of intellectual assets.

How will I be assessed?

100% coursework

Coursework 1 - 50% - In consultation with the module leader, you will define a topic/issue/area of debate within knowledge management an its potential impact upon organisational learning, that is of particular interest.

You will research the topic widely in both the writings and debates within the professional framework (discussion forums, conferences, industry press, interviews with professionals) and theoretical and empirical literature. From this, you will prepare an analytical review assessing the relationship between theory and current practice. This is to be presented and defended as an academic paper, suggested word length 2,000 or equivalent. The assignment has been deliberately framed extremely broadly to afford you the opportunity to examine topics of interest to you and/or of relevance to your professional development.

Coursework 2 - 50% - You will be required to consider an organisational scenario (to be approved by the module leader). You will prepare a strategy paper, which recommends appropriate knowledge and information intervention/s. The aim of this intervention/s is to better align knowledge to the organisational context and strategy and enhance organisational learning. You will identify and briefly analyse features of the implementation of the recommendation.

Short background to the scenario and the knowledge 'gap'. Identify and briefly discuss at least three possible options for knowledge management interventions to address the 'gap'. These will be supported by references to the scenario, knowledge management and organisational learning case studies and the literature in these relevant areas.

A guideline would be approximately 2,000 words. Report format suitable for a business context - appendices, tables, charts are expected. It is to be presented as a report suitable for senior decision makers.

How many credits is it worth?
15

What will I cover in this module?

This module seeks to challenge the notions of strategic thinking within the global market place. The predications inherent within this seasoned, achievable, strategic plan and their implementation must be viewed within the context of the challenges posed to industries by globalisation and changes in the production and consumption of services. These changing concepts also bring into question the tensions between the academic fixation with historic step stage modelling including the adaption of the classically rigid business paradigms and post modern hedonistic consumer. Strategic choices are the accumulation of functional management developments, and the machinations of the external environment, combined with an ability to be able to predict and be reflective to rapid changes in consumption trends. In a sense strategic directions is an oxymoron.

On successful completion of this module you will be able to provide a critical evaluation of current business strategic thinking within the service sector.

Areas of study:

• the end of the process modelling strategic planning function
• the identification and analysis of operational issues that often conflict with traditional strategic modelling
• The choices inherent within Marketing, HR and Growth Strategies and the factoring of risk and scenario analysis.
• The impossibility of identifying real strategic trends within the market and providing responses to the changing needs and expectations of the consumer
• The ethical dimension of strategic planning and implementation
• The ethnocentric debate within the industry in terms of people management and consumer trends
• Metaphors of strategy and images of people within organisations
• The S.I.L.K road approach to organic strategies

How will I be assessed?

100% coursework

Review classic and current modules and assess strategies in line with both these approaches and review fitness for purpose in 2010. Have the models changed? Can the models adapt to current external and internal pressures? Do the current time frames for the decision making process allow for the reflective nature implied in the term 'strategy'? You will choose an area/strategy that relates to your area of study.  This will be in the nature of a report or essay, maximum 4,000 words.

How many credits is it worth?
15

What will I cover in this module?

This module provides you with a holistic view of how different organisations manage the development of strategy and policy, in order to respond to changes and develop sustainable competitive advantage. We will also explore the differing theories about this topic among academics and business professionals.

We will cover the latest thinking and practices in this area, touching upon issues such as:

• globalisation
• innovation and creativity
• performance management and financial control
• markets, hierarchies and networks
• transformational change
• knowledge management.

You will learn different methods of analysing and bringing together information, critically evaluating and selecting a number of strategic options, and then recommending how these should be implemented.

You will also develop a wider international perspective; increase your awareness of organisational, industrial and cultural diversity and develop your analytical, problem-solving and decisionmaking skills.

How will I be assessed?

100% coursework.

This includes an in-depth application of key strategy themes and constructs to an organisation or complex (organisation or industry) case scenario. You will be required to submit a 3500 word paper, which takes the form of a professional management report.

Reading list

Core text

McGee, Thomas and Wilson (2005) 'Strategy - Analysis and Practice', McGraw-Hill

How many credits is it worth?
15

What will I cover in this module?

This module considers sustainable management systems and reviews BS 8900 as the management framework to improve the sustainable practices. The concepts of sustainability will be debated and sustainability strategies from a variety of sectors will be critically analysed. The module will re-examine mission, vision and values and will explore the strategic issues facing industry today. Increasingly the market is asking for a more corporate approach to managing sustainability and business ethics, therefore this module re-examines the methodology laid out in BS8900:2007 "Guidance for Managing Sustainable Development". The module will explore business ethics, corporate responsibility and corporate governance using a combination of empirical studies and theoretical constructs.

On completion of this module you will be able to:

1. Critically evaluate the theories and concepts of sustainable development relevant to corporate responsibility.
2. Critically analyse the sustainable management system of a corporate organisation.

Areas of study

• Theories and concepts of sustainable development
• Corporate responsibility and business ethics
• Business and environmental justice
• Integration of sustainability into the strategic planning process
• Critical appraisal of strategic planning tools including process mapping, SWOT/STEEPV analysis and balanced scorecards within a sustainability context
• Stakeholder engagement and determining sustainability issue significance
• Making strategic choices, determining business imperatives, policies, objectives and targets and selecting choices, determining business imperatives, policies, objectives and targets and selecting appropriate key performance indicators - using case studies.
• Evaluate the business case for sustainability
• Critical review of regulartory requirements
• Analysis of corporate reporting and accountability systems
• Evaluating management system certification

How will I be assessed?

100% course work

The assignment will be constructed during the course of the module to develop a sustainable management system with an industry context. Presentation will depend on the format of the management system.

How many credits is it worth?
15