The Fashion, Trends and Marketing module
The Fashion, Trends and Marketing module has been designed in recognition of the fact that the pace of change in a wide range of products, and in consumer tastes, is increasing, and so business has to respond rapidly in order to survive.
Current successful businesses that have recognised this and who adapt quickly include Top Shop, Zara, Per Una and IKEA.
The module makes you think about how trends are tracked, how you can forecast where the market is going and what the next change will be so that you can respond with the correct product offering.
The Fashion and Trends and Marketing exhibition 2010
The major project work during the module requires you to examine any sector you choose and predict future trends. At the end of the module, you showcase your ideas at the Fashion and Trends and Marketing exhibition.
Students this year have thought up a whole range of different products and services, ranging from custom transfer tattoos to specialist gym shoes.
What our students say
'It's a much easier way to learn and is a lot more social than just writing an essay' - Michael Fish from 'Bear Essentials'.
'It gives a deeper insight into marketing, such as trend tracking and market research.' - Shelly Jarvis from 'Retro Performance'.
'The module is a lot more interactive, and it's great to share ideas and actually feel like you've achieved something' - Martin Donaldson from 'Fission Fitness'.
