The MA Marketing and Media and the MSc Marketing Management provide you with a wide range of knowledge across key marketing disciplines, as well as the opportunity to focus on an area of particular interest to you in the form of your final-year independent study. You will practice and develop key subject area skills, as well as enhancing your business and leadership skills, all of which will be of benefit to your future.
The course will develop your strategic understanding of advanced marketing issues in business, government, not-for-profit and related organisations. This will be coupled with the necessary management tools, to enable you to apply theory to practical issues in the workplace. You will develop skills and an awareness of the role of the marketing function as part of the total business/organisational structure.
The MA Marketing and Media also has a special focus on marketing communications, with particular emphasis on media of all kinds - broadcast, print and online. Examining the relationship between marketing and media, you will also learn about how to manage relationships with the press and how to manage your organisation's reputation. In addition you will study the different types of writing required for working in a marketing environment that makes use of the full range of media.
You will learn where marketing sits in an organisational context and about how marketing contributes to organisational strategy, new product/service development, promotion and customer relationship management.
Communication is key to marketing and you'll cover a wide range of theories and tools for communicating with a variety of audiences. You'll also discover the huge importance of branding and understanding customers' behaviour in order to meet their needs.
You'll look at the big-picture factors that affect marketing decisions and how the external environment impacts on strategy and planning. And you'll also learn about how to measure the success of your marketing and how to conduct both marketing and academic research.
You will be taught over three semesters. In the first and second you will study three modules and in the final semester you will complete your own independent study. Guest speakers feature in several modules and a two-day residential course will immerse you in your subject and help you to get to know other students.
The course is accredited by the Chartered Institute of Marketing (CIM), giving you exemption from parts of the Postgraduate Diploma in Marketing. Students are encouraged to join the CIM as student members so that they can access the many resources and events run by this professional body.
The marketing programmes have been developed in conjunction with a range of widely respected international and local companies and organisations, and we've taken past students' views into account. This means that you are able to deliver what employers are looking for in their future managers.
Our links with local industry also mean that the concepts and theories that you are learning are practically applied to current business situations through case studies, company visits, mini projects and assignments. All of this is designed to bring your learning to life and your life to a choice of careers.
Study your degree and gain professional body qualifications
The MSc Marketing and Advertising is one of only a few marketing courses in the UK that is accredited by The Chartered Institute of Marketing (CIM) for a Dual Award. This Dual Award means that while you are studying for your qualification you also have the opportunity to work towards achieving the CIM Professional Diploma in Marketing as part of your masters programme, enabling you to graduate with an enhanced qualification that is sought after by employers. This additional professional qualification makes you more marketable by distinguishing you from other candidates and is another important step in your career development.
In addition, with appropriate work experience you will be eligible to join The Chartered Institute of Marketing with associate or member status and to use the signatory letters ACIM or MCIM.
