The MSc Marketing Management and MA Marketing and Media provide you with a wide range of knowledge across key marketing disciplines, as well as the opportunity to focus on an area of particular interest in the form of your final independent study. You will practice and develop key subject area skills as well as enhancing your personal business and leadership abilities, all of which will benefit you in the future.
The postgraduate marketing programme is designed to familiarise you with core concepts and theories and to practice these in safe but realistic business and marketing situations. At the Postgraduate Certificate stage you will concentrate on the broad contextual aspects of marketing, further developing your knowledge and understanding.
This continues into the Postgraduate Marketing Diploma stage, when you have the opportunities both to focus on creating and managing brands and to specialise in creating and implementing strategic marketing plans. The focus is on subject-specific knowledge and developing practical skills beyond the operational and functional, through the tactical, to gain a more strategic level of understanding across a wider variety of marketing environments and global contexts.
At the MSc Marketing Management level you will complete the taught element and then progress to the highlight of the course - your independent study. Here you have the opportunity to build on what you have learned on the course so far and to focus on a particular area of interest to you. Perhaps you are interested in a career in a particular sector, or in a specific element of marketing? You'll have the opportunity to conduct an in-depth investigation into your chosen sector or area, asking interesting questions, reviewing literature, conducting research, drawing conclusions and making recommendations. This will also equip you with highly valued investigative and problem-solving skills.
You will be assessed throughout the course in a variety of ways. The focus is on developing your skills, rather than 'testing' what you can remember, so you'll be undertaking a variety of different assessment methods, each one helping you to develop your practical skills.
The marketing management postgraduate programme has been developed in conjunction with a range of widely respected international and local companies and organisations, and we've also taken past students' views into account. This means that you are equipped to deliver what employers are looking for in their future managers. Our links with local industry also mean that the concepts and theories that you are learning are practically applied to current business situations through case studies, company visits, mini projects and assignments. This is designed to bring your learning to life and your life to a choice of careers.
Study your degree and gain professional body qualifications
The MSc Marketing Management is one of only a few marketing courses in the UK that is accredited by The Chartered Institute of Marketing (CIM) for a Dual Award. This Dual Award means that while you are studying for your qualification you also have the opportunity to work towards achieving the CIM Professional Diploma in Marketing as part of your masters programme, enabling you to graduate with an enhanced qualification that is sought after by employers. This additional professional qualification makes you more marketable by distinguishing you from other candidates and is another important step in your career development.
In addition, with appropriate work experience you will be eligible to join The Chartered Institute of Marketing with associate or member status and the signatory letters ACIM or MCIM.
