The MA Marketing and Media and the MSc Marketing Management provide you with a wide range of knowledge across key marketing disciplines, as well as the opportunity to focus on an area of particular interest to you in the form of your final independent study. You will practice and develop key subject area skills as well as enhance your own personal business and leadership skills. All of which will be of benefit to your future.
The course provides a strategic understanding of advanced marketing issues in business, government, not for profit and related organisations. This understanding is coupled with the necessary management tools, which will allow you to apply theory to practical issues in the workplace. You will develop skills and awareness of the role of the marketing function as part of the total business/organisational structure.
This course also has a specialised focus on marketing communications with particular emphasis on media of all kinds - broadcast, print and online. Specialising in the relationship between marketing and media, you will also learn about how to manage relationships with the press and how to manage your organisation's reputation, and you'll examine the different types of writing required for working in a marketing environment that makes use of the full range of media.
You'll learn about where marketing sits in an organisational context and about how marketing contributes to organisational strategy, new product/service development, promotion and customer relationship management.
Communication is key to marketing and you'll cover a wide range of theories and tools used for communicating with a variety of audiences. You'll also consider the massive importance of branding and understanding customers' behaviour in order to meet their needs.
You'll look at the big-picture factors that affect marketing decisions and how the external environment impacts on strategy and planning. And you'll also learn about how to measure the success of your marketing and how to do both marketing research and academic research.
You will be taught over three semesters and you will study three modules in each of the first two semesters and complete your own independent study in the final semester. Guest speakers feature in several modules and a two-day residential will immerse you in your subject and help you get to know other students.
The course is accredited by the Chartered Institute of Marketing (CIM), giving you exemption from parts of the Postgraduate Diploma in Marketing. Students are encouraged to join the CIM as student members so that they can access the many resources and events run by the professional body.
The marketing programmes have been developed with a range of widely respected international and local companies and organisations, and we've taken past students' views in to account. This means that you are able to deliver to what employers are looking for in their future managers.
Our links with local industry also means that the concepts and theories that you are learning are practically applied to current business situations through case studies, company visits, mini projects and assignments. All of this is designed to bring your learning to life and your life to a choice of careers.
Study your degree and gain professional body qualifications
The MSc Marketing and Advertising is one of only a few marketing courses in the UK that is accredited by The Chartered Institute of Marketing (CIM) for a Dual Award. This Dual Award means that while you are studying for your qualification you also have the opportunity to work towards achieving the CIM Professional Diploma in Marketing as part of your masters programme, enabling you to graduate with an enhanced qualification that is sought after by employers. This additional professional qualification makes you more marketable by distinguishing you from other candidates and is another important step in your career development.
In addition, with appropriate work experience you will be eligible to join The Chartered Institute of Marketing with associate or member status and signatory letters ACIM or MCIM.
