Marketing (Joint Honours)

UCAS code: Y002

Start date: September 2012

Course length: Full time: three years

Campus: Kedleston Road site, Derby Campus

This course is available to international students

Marketing is available as either a major, joint or minor pathway in the joint honours degree programme.

Modern day marketing is all about developing ways of better understanding consumers, their lifestyles and choices. It's a popular subject, which will suit you if you're looking for a career in advertising and the media, communications and public relations, sales, promotions and events management, market research, marketing management and operations.

It also gives you a good base for broader careers in business, management or administration.

At stage one we introduce you to the fundamental principles of marketing. At the second stage you'll focus on communications, including advertising methods and the media and on market research methods and the processes involved in understanding customers and their behaviours. Options are available, depending on the pathway you choose, allowing you to specialise. You can choose to take a placement year in your third stage, or progress straight to the final stage where you'll be studying the strategic aspects of marketing and the implications for organisations in a global environment. Study your degree and gain professional body qualifications.

You'll be taking modules that are accredited by key marketing professional bodies. The Marketing (Joint Honours) pathway is one of only a few marketing courses in the UK that is accredited by The Chartered Institute of Marketing (CIM) for a Dual Award. This Dual Award means that, depending on the modules you select, while you are studying for your qualification you also have the opportunity to work towards achieving the CIM Professional Diploma in Marketing as part of your degree programme, enabling you to graduate with an enhanced qualification that is sought after by employers. This additional professional qualification makes you more marketable by distinguishing you from other candidates and is another important step in your career development.

In addition, with appropriate work experience you will be eligible to join The Chartered Institute of Marketing with associate or member status and signatory letters ACIM or MCIM.

You'll also achieve Institute of Direct Marketing professional qualifications, dependent upon the modules you select.

• BA (Hons) in Accounting and Marketing
• BA (Hons) in American Studies and Marketing
• BSc (Hons) in Architectural Design and Marketing
• BA (Hons) in Business Management and Marketing
• BA (Hons) in Creative Writing and Marketing
• BA (Hons) in Dance & Movement Studies and Marketing
• BA (Hons) in English and Marketing
• BSc (Hons) in Geology and Marketing
• BA (Hons) in History and Marketing
• BA (Hons) in Human Resource Management and Marketing
• BSc (Hons) in International Relations & Global Development and Marketing
• BA (Hons) in Law and Marketing
• BA (Hons) in Marketing and Popular Music Production
• BA (Hons) in Marketing and Property Development
• BA (Hons) in Marketing and Sociology
• BA (Hons) in Marketing and Sport & Exercise Studies
• BA (Hons) in Marketing and Theatre Studies
• BSc (Hons) in Marketing and Third World Development
• BSc (Hons) in Marketing and Zoology
• BA (Hons) in Media Studies and Marketing
• BA (Hons) in Professional Writing and Marketing

Marketing is available as a major, joint or minor pathway. Depending on the pathway you choose, you will take a selection of these modules:

Stage one

You will study these modules:

• Marketing in Action
• Fashion and Trends for Creative Marketing

And you'll choose your option modules from:

• Innovation in Marketing
• Finance and Business Performance
• Principles of Advertising and Communications
• Accessing the Brand Environment

Stage two

You will study this module:

• Marketing Research

And you'll choose your option modules from:

• Marketing Communication and Branding - Highly Recommended
• Sales and Key Accounts Management
• Logistics
• Media Management
• Public Relations
• Digital and Social Media

Stage three - Optional placement year

Final stage

You will study this module:

• Marketing Strategy

And you'll choose your option modules from:

• Sustainability and Ethics in Marketing
• Marketing Across Cultures
• Consumer Behaviour
• Developing Employability from the Placement Experience
• Brand Impact and Popular Culture
• Copywriting and Creativity
• Independent Study

Our entry requirements are usually 220-300 UCAS points, of which at least 200-240 will be from your core A2s (full A levels) or equivalent qualifications such as BTEC Diploma, International Baccalaureate, Scottish Highers etc.

We'll accept up to 60 points towards the total from level 3 qualifications such as AS levels (where those AS levels are not taken on to A2 level), the Extended Project or Music qualifications.

We don't accept points from Key Skills Level 3. If you have any questions about what is or isn't accepted, please contact our Admissions team.

We also accept the Access to HE Diploma.

Your points at level 3 will be in addition to 5 GCSEs at grade C or equivalent level 2 qualifications.

The UCAS tariff points are a guide - we'll also consider all the information that you've included in your application. We'll also want to see that you're enthusiastic and motivated to take this course and that you have the potential to benefit from coming to university.

General undergraduate entry requirements

Fees for 2013/14

This is a classroom based course.

UK/EU students

Full time:

• If you combine this subject with another classroom based subject or a resource intensive subject it will cost £7,700 per year.
• If you combine this subject with a specialist subject it will cost £8,250 per year.

We'll be announcing our part time and international fees for 2013/14 later in the year.

*These fees apply if you're starting this course between September 2013 and August 2014. We recommend you check fee details with us though, as they can change. Costs can increase each year.

How you'll learn

We use a wide range of teaching methods including formal lectures, problem-solving tutorials, seminar discussion groups, group and individual projects and directed reading.

How you're assessed

You'll be assessed by a combination of continuous assessment and examinations.

• When you graduate, you'll have the skills and confidence to work in a variety of business or marketing roles. You'll be able to add value immediately within a variety of marketing focused roles.
• Increasingly employers are seeking staff with good customer and marketing skills, so careers in marketing or in general business management can successfully be achieved.
• You can continue your studies with a masters degree here at Derby Business School. Take advantage of the 10% alumni discount.

"Marketing is rewarding in many ways. Not only through the grade you receive at the end of the semester but also the skills you develop through the year through working with other students and independent study - you learn so much more than you could possibly get out of just reading a textbook."

Claire Tilley