BA (Hons) Marketing and Advertising Management

UCAS code: N590

Start date: September

Course length: full time: three years, or four with optional placement year, also available part time.

Campus: Kedleston Road site, Derby Campus

This course is available to international students

The BA Hons Marketing and Advertising Management degree will introduce you to a wide range of marketing disciplines from advertising to reputation management.

You'll learn how to develop research briefs, identify target markets and understand consumers markets.

You'll be taking modules that are accredited by key marketing professional bodies. The BA (Hons) Marketing and Advertising Management is one of only a few marketing courses in the UK that is accredited by The Chartered Institute of Marketing (CIM) for a Dual Award. This Dual Award means that while you are studying for your qualification you also have the opportunity to work towards achieving the CIM Professional Diploma in Marketing as part of your degree programme, enabling you to graduate with an enhanced qualification that are sought after by employers. This additional professional qualification makes you more marketable by distinguishing you from other candidates and is another important step in your career development.

In addition, with appropriate work experience you will be eligible to join The Chartered Institute of Marketing with associate or member status and signatory letters ACIM or MCIM.

You'll also achieve Institute of Direct Marketing professional qualifications. 

Stage one

You will study these modules:

• Introduction to Graphic Design
• Marketing in Action
• Finance and Business Performance
• Principles of Advertising and Communications
• Fashions and Trends for Creative Marketing
• Assessing the Brand Environment

Stage two

You will study these modules:

• Marketing Research
• Marketing Communications and Branding
• Media Management
• The Advertising Apprentice - double module

And you will choose one options from:

• Digital and Social Media
• Public Relations

Stage three - Optional placement year

Final stage

You will study these modules:

• Independent Advertising Study
• Marketing Strategy
• Copywriting and Creativity

And you will choose two options from:

• Marketing Across Cultures
• Developing Employability from the Placement Experience
• Consumer Behaviour
• Brand Impact and Popular Culture
• Sustainable and Ethics in Marketing

Our entry requirements are usually 260 UCAS points, of which at least 220 will be from your core A2s (full A levels) or equivalent qualifications such as BTEC Diploma, International Baccalaureate, Scottish Highers etc.

We'll accept up to 40 points towards the total from level 3 qualifications such as AS levels (where those AS levels are not taken on to A2 level), the Extended Project or Music qualifications.

We don't accept points from Key Skills Level 3. If you have any questions about what is or isn't accepted, please contact our Admissions team.

We also accept the Access to HE Diploma.

Your points at level 3 will be in addition to 5 GCSEs at grade C or equivalent level 2 qualifications.

The UCAS tariff points are a guide - we'll also consider all the information that you've included in your application. We'll also want to see that you're enthusiastic and motivated to take this course and that you have the potential to benefit from coming to university.

General undergraduate entry requirements

Fees for 2013/14

This is a classroom based course.

UK/EU students

• Full time: £7,700 (each year)

We'll be announcing our part time and international fees for 2013/14 later in the year.

*These fees apply if you're starting this course between September 2013 and August 2014. We recommend you check fee details with us though, as they can change. Costs can increase each year.

The first stage is shared across all marketing degrees. You'll also be introduced to the fundamentals of marketing understanding how marketing functions in a real business in conjunction with other departments and customers.
You'll learn the business disciplines of finance, economics, data analysis and human resource management and how these relate to marketing.

Through a combination of teamwork and individual assessments you'll have the opportunity to work on a business simulation working in teams with allocated roles including:

• Managing Director
• HR Director
• Finance Director 

As part of the course you will learn to analyse market conditions, competitors and methods of improving cost efficiency.

Building on your core knowledge in the first year, you'll start to specialise in marketing and advertising areas in the second year. Marketing communication and branding, relationship marketing and media planning are just some of the areas you'll look at.

You can choose to take an optional placement year in your third year, or continue straight to the final year. Our students often say that their placement year is the most rewarding part of the course. You can work alongside professionals in your chosen area and see first hand how the knowledge and skills you've learnt are put into practice. Our Placements Officer will help you find a position and support you throughout the placement period.

The final stage of BA (Hons) Marketing and Advertising Management focuses more on strategy. You'll learn about:

• Strategic change
• Advertising psychology
• Advertising strategy
• PR and reputation management.

You'll also choose two options, so you can start to specialise your knowledge. You will apply all of your learning in the final stage in the Independent Study, an in-depth study of a marketing discipline within an organisation or sector, in an area that interests you.

• On completion of this degree you'll have both the academic understanding of marketing, the experience of applying it to real business, either through a placement or a consultancy project, and professional qualifications from two of the leading marketing industry professional body's. All of this means you'll be really employable and ready for your first graduate position in marketing.
• You'll also know how to operate in a business environment as we'll have prepared you with the key skills a graduate needs, from time management and motivation through to delivering effective presentations.
• Our graduates have gone on to work in all types of different marketing areas, from brand and category management to advertising agency account managers and executives, media planners and copy writers.
• You could choose to stay at Derby to study your masters in marketing. Take advantage of the 10% discount you'll be eligible to once you've completed your BA.

"As part of my degree I went on work placement as a Marketing Assistant at a marketing agency in Derby, which gave me a real insight into the working environment and boosted my confidence."

Kelly McHugh, Marketing graduate now working as Marketing Executive for Public Transport at East Midlands Airport. Find out more about Kelly and her placement at East Midlands Airport