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White Paper |
Publisher | Download the latest white paper in pdf format from the table below:
Year of Issue |
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Technology |
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10 Trends That Will Make or Break Your Email ROI | Lyris | 2010 |
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Beyond Media Lists | Vocus | |
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How To Set Up a Learning Community Using Moodle and More | Kineo | 2010 |
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Innovation Trend in Live Marketing | VOK DAMS | 2011 |
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Rise of Mobile Commerce | Jesse Hirsch, ACTE, Canada | 2011 |
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Welcome to the iPad | TBA Global | 2011 |
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Exhibitions and Events | | |
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Delivering Innovation, Knowledge and Performance - the Role of Business Events | Prof L Jago and Prof M Deery | 2010 |
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Digital and Exhibiting Marketing Insights | Centre for Exhbition Industry Research | 2009 |
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Event Marketing - How to Boost Attendance Through Social Media | Cvent | |
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Greener Events | Government Office for the South West | 2010 |
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Meet, Greet and Prosper | R Sheppard | 2011 |
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Opportunities for Growth in the UK Events Industry | | 2011 |
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The Future of Booking Venues | HBBA | |
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Hotels | | |
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Hotels 2020: Beyond Segmentation | Amadeus | 2010 |
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Are You At Risk? | Best Western, ACTE, Canada | 2011 |
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Meetings | | |
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Meetings Plastic: Drastic or Fantastic? | HBBA | 2011 |
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Payment Models in the Meetings Market | HBBA | 2010 |
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The Value of Meetings | TBA Global | 2010 |
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Why Face-to-Face Business Meetings Matter | Prof R D Avrey, National University of Singapore | 2009 |
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Presentations and Webinars | | |
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9 Management Practices for Exceptional Webinars | Marketing Profs Research Insights | |
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The Presentation Genius of Steve Jobs | Carmino Gallo, Business Week | |
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Olympics and Sports Events | | |
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The Inspirational Effect of Major Sporting Events | UK Sport | 2011 |
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Meta-Evaluation of the Impacts and Legacy of the London 2012 Olympic Games and Paralympic Games | Department for Culture, Media and Sport | 2011 |
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A Lasting Legacy: How Can London Fully Exploit the Opportunities Created by the Olympic Games in the Recovery and to 2030? | Work Foundation | 2010 |
