Chartered Institute of Marketing (CIM) Chartered Postgraduate Diploma in Marketing

Fees | Course length | Entry requirements

Why choose this course?

• There are two stages. Stage one is a Postgraduate Diploma in Marketing qualification.  Stage two is optional, but on completion you will gain the full Chartered Postgraduate Diploma in Marketing.
• This is a challenging, high-level marketing qualification that demonstrates specialist professional knowledge across many areas
• You'll be able to make a significant contribution to your organisation's competitive strategy
• The focus is on the strategic aspects of marketing management, so it's ideal for you if you are already working at a strategic level, or aspiring to do so. 
• It covers public, private and non-profit making organisations  
• You'll be taught by experienced lecturers and industry professionals.

About the course

The Chartered Postgraduate Diploma in Marketing is a challenging, high-level two stage marketing qualification that demonstrates specialist professional knowledge across many areas and is a route to Chartered Marketer status.

Stage One covers four modules - Emerging Themes, Analysis and Decision, Marketing Leadership and Planning, and Managing Corporate Reputation. It will take you one year of part time study to complete all of these. At the end you will have achieved the Postgraduate Diploma in Marketing, a recognised CIM qualification throughout industry.

Stage Two is optional. If you decide to take this you will complete a dissertation or project of 15,000 words. This will take you between six months and one year, and you'll be supervised throughout. On completion you will gain the full CIM Chartered Postgraduate Diploma in Marketing qualification.

The Postgraduate Diploma will enable you to champion the customer experience and exert a strong influence on your organisation to adopt a customer orientation. You'll be able to contribute, along with other directors and senior managers, to your organisation's competitive strategy, align its activities to the customer, and manage your organisation's marketing activities.

By the end of this qualification you will be able to:

• Make the transition into strategic marketing management 
• Work more cross-functionally at a senior management level
• Make a significant contribution towards the organisation's corporate and business strategy
• Contribute to board decisions
• Demonstrate a high level of leadership and influence

Who is it for?

This qualification is aimed at marketers who have already gained a significant level of knowledge and/or experience of marketing. The focus is on the strategic aspects of marketing management and is ideal for marketers currently working at a strategic level or aspiring to do so.

Find out more about what subjects and modules you'll be studying...

Your career

• Completion of Stage One will give you the Postgraduate Diploma in Marketing.
• If you complete Stage Two you will get the full Chartered Postgraduate Diploma in Marketing award.
• This is an internationally recognised and sought after qualification, recognised across the marketing sector.
• You can apply the skills you learn to any sector.
  
• You'll be able to exert a strong influence on your organisation to adopt a customer orientation.
• You'll be ready to contribute to your organisation's competitive strategy, align its activities to the customer, and manage your organisation's marketing activities effectively.

What our students say

"I enjoyed studying for the Postgraduate Diploma as I learned such a lot which has helped me to develop my career. I also enjoyed working in smaller study groups and benefiting from each others knowledge and experience. The practical approach of our tutor, Richard Mayer, was great."

Nicole Selley

How you'll learn

You'll study part time on Tuesday evenings between 6pm and 9pm, supplemented by occasional weekend workshops.

• Need a place to stay for the weekend workshops? See local hotels

How you're assessed

You'll be assessed using a blend of two basic methods:

• By formal examination
• By assignments such as coursework and case studies that require longer answers and will often be based on various findings and recommendations within your own company (or a company of your choice).

Anything else?

It is a requirement of the CIM that you register as a student member. This entitles you to the benefits of a full member. Register at www.cim.co.uk

• Apply for this course now